- Company’s first mega venture in Rajasthan after successful launches in Uttarakhand, Assam, Kerala, Chhattisgarh and Delhi
- OCIL plans to open 25 franchise stores in next one year along with 4 company owned company operated showrooms (Europa - Boutiques) and 75 shop in shop’s across India
- OCIL is the largest tile manufacturer in India in terms of installed capacity after acquisition of Bell Ceramics
- OCIL manufactures one of the widest range of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades
- OCIL has a base of over 4000 dealers and sub-dealers across the country
- Only tile manufacturer to have an exclusive European Product & Solution Designer as part of our product development team – Ms. Maria Jose Castillo
Orient Ceramics & Industries Ltd. (OCIL), the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of ‘Europa’ tiles to Rajasthan with the opening of its first franchisee showroom in Jaipur today. The new store, the first in the region is in line with the rapid expansion of the company’s retail plans and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.
The strategically located store spread over 2,100 sq ft over 3 floors having all three brands (Europa, Orient and Stiler), is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited inaugurated the Europa Showroom in Jaipur.
Speaking on the occasion Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited, said, “It gives us immense pleasure today, to launch our first franchisee outlet in one of the most beautiful and lively cities of India. With the development of the surrounding region of Alwar-Neemrana-Bhiwadi, Jaipur is poised to transform into a city-region. This encouraged us to open our showroom here as the strategic location of the city will further enhance our reach in Western India. Also, the nearby markets of Gujarat and Delhi have been both complementing and competing forces. This store is an extension of our aggressive retail roll-out strategy which has helped us expand at this great pace within a very short period of time. The store will provide an international shopping experience to all our customers at unmatched affordability, guaranteed quality and choice of products. With consumers becoming more aware of home aesthetics, we are continuously working towards launching new product collections, and introducing the best contemporary designs and styles that match international trends and quality We believe in providing quality products and we are upbeat about the future growth trends in the ceramic tile industry.”
Mr. Daga further added “The Europa Franchisee Showroom will provide an exemplary experience to our valued customers and showcase OCIL’s two emerging brands Europa and Stiler – the designer tiles. The Showroom is designed to create an impression of the actual look and feel of tiles which makes buying and selection process easier”.
The tiles that are designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of ‘Europa’ tiles for Wall & Floor.
At “Europa – Franchisee Showroom”, both trade and retail customers can enjoy the very best value with Europa’s Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.
About Orient Ceramics & Industries Ltd:
More From This Section
Orient Ceramics & Industries Ltd (OCIL) pioneers in manufacturing ultra vitrified tiles in India was formed in 1977 as a public limited company and has been at the forefront of innovation in home décor ever since. The company is accredited with ISO 9001:2000, ISO 14001 and ISO 18001 certifications for quality control management systems. Having a base of more than 1500 retail outlets and more than 4000 secondary retailers spread all over the country and also a wide customer base ranging from Middle East to Europe. For more details about OCIL please visit www.orienttiles.com