Panasonic, the global leader in innovation and technology revealed a novel range of Lumix cameras, the perfect accompaniment for the young consumer looking for gadgets to meet up to a changing lifestyle. The Lumix Digital Cameras included 24 models with different categories like Volume zone, deluxe compact, premium compact and super zoom. The product range has the most appealing line-up of Panasonic products, which keeps pace with the fast-changing contemporary lifestyle of the GenNext consumer, both in terms of stylish appeal and technology innovation.
The new range of Panasonic Lumix Cameras create a new photo-culture in the digital era and offer revolutionary one ‘touch screen’ and ‘tough’ technology that offers a complete line up for first time users to professionals. The newly launched Ultra Compact Dual Camera comes with an inbuilt 16 megapixel still camera, promising blur-less image and quality. The ‘Stylish Tough’ FT3, specially geared for active outdoor use, incorporating more powerful features in even more rugged resistant design. Take it to a mountain hike, or for a diving trip, for the ultimate outdoor experience. While the new inclusions to the lineup were the super zoom cameras TZ18, an excellent travel camera, with compact optical 16x zoom and equipped with GPS, 14.1 megapixel TZ20 with GPS and Full HD video recording capability. This innovative product is available in the market for Rs 24,990/- and above.
Mr. Manish Sharma, Director, Marketing, Panasonic India, “Panasonic has introduced revolutionary new technology in its cameras. The beauty retouch technology allows basic re-touch art finishing and stylistic elements to be added to a captured image. This in itself offers a dimension of possibilities to the way images are taken and allows users to literally put their ‘best face forward’ even with the most spontaneous photography. Also tapping into the psyche and aspirations of young consumers are the tough cameras which come with a variety of features friendly for adventure sports from deep sea diving to hiking in the hills.”
The new ramped up product range and distribution network aims to reach out to the young consumer truly bringing them ‘ideas for life’.
Panasonic Corporate Vision
Panasonic has a vision to become the No. 1 Green Innovation Company in the electronics industry by 2018 (fiscal 2019), when Panasonic will celebrate its 100th anniversary. Panasonic aspires for global excellence as a Green Innovation Company and encompasses two goals: Green Life Innovation to realize green lifestyles to enrich people’s lives and Green Business Innovation to bring forth innovation in our business styles.
Panasonic’s green commitment and the 100th anniversary vision have greatly contributed to the company to be listed on the Dow Jones Sustainability World Index (DJSI World), one of the highly-recognized global indexes for socially responsible investment (SRI), for six years in a row. Panasonic has also been named as 2011 Global 100 Most Sustainable Corporations in the World. The Panasonic ‘eco ideas’ annual report at (http://panasonic.net/eco/) shares data on the group’s initiatives in this direction.
About Panasonic Corporation
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net.
More From This Section
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD & Plasma TVs, DVD players, home theatre systems, cameras, camcorders, car audio systems, air conditioners, washing machines, refrigerators, microwave ovens, automatic cookers, vacuum cleaners and the like. The Company has a workforce of about 11,000 in India, registered sales of Rs 3200 crore in FY 2010 and estimated a turnover of Rs 5,500 crore in FY 2011. For more information on the company and the Panasonic brand in India, please visit http://panasonic.co.in.
For more information on Panasonic’s eco-initiatives,
visit www.panasonic.net/eco/ecoideas