Parachute Advansed, one of India’s most trusted hair care brand now presents Parachute Advansed Starz* - a range of hair care products specially created for children between 3-10 years. Drawing on the rich tradition of Parachute Advansed, rooted in nourishing Coconut Proteins, this range has been fortified with Vitamin Shakti and wrapped in the cheerful fragrance of yummy strawberries to deliver gentle yet effective nourishment.
The Starz range comprises of a non-sticky hair oil, gentle shampoo in 2 variants (for dry hair, for oily hair), and a unique 2-in-1 cream gel
Children Today
Life demands more out of today's children and they in turn need more caring and nourishment than before to keep up with their hectic lifestyles. Of special concern to a mother is the issue of hair care for her children. She realizes that children have young, delicate hair that needs special care to cope with their hectic lives.
Children on the other hand are increasingly conscious about how they look compared to their peer group. It is in this area that she is constantly challenged by a lack of choice when it comes to a special hair care range for children.
Why is this range so special?
Parachute Advansed Starz is made from ingredients that have been chosen specially keeping in mind the delicate nature of children's hair.
- Coconut Proteins – For Gentle nourishment
- Protein Vitamin Shakti – Fortify and strengthen hair
- Strawberries – A yummy fragrance that children love
About Marico
Marico is a leading Indian Group in Consumer Products & Services in the Global Beauty and Wellness space. Marico’s Products and Services in Hair care, Skin Care and Healthy Foods generated a Turnover of about Rs.15.6 billion (about USD 380 Million) during 2006-07. Marico markets well-known brands such as Parachute, Saffola, Sweekar, Hair & Care, Nihar, Shanti, Mediker, Revive, Manjal, Kaya, Sundari, Aromatic, Fiancee and HairCode. Marico’s brands and their extensions occupy leadership positions with significant market shares in most categories- Coconut Oil, Hair Oils, Post wash hair care, Anti-lice Treatment, Premium Refined Edible Oils, niche Fabric Care etc. Marico is present in the Skin Care Solutions segment through Kaya Skin Clinics (48 in India and The Middle East), the Sundari range of Spa skin care products (in the USA & other countries) and its soap franchise (in India and Bangladesh).
Marico's branded products are present in Bangladesh, other SAARC countries, the Middle East and Egypt. The Overseas Sales franchise of Marico’s Consumer Products (whether as exports from India or as local operations in a foreign country) is one of the largest amongst Indian Companies and is entirely in branded products and services. Marico was selected in June 2007 as one of the eight Indian companies in S & P’s list of Challenger Companies from various nations, compiled globally by Standard & Poor’s.
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Marico has also won various other Awards, such as the following:
- One of India’s 10 best marketers (Business Today September 2006),
- Brand Leadership Award at the India Brand Summit 2006 (September 2006),
- Kaya – Retailer of The Year Award (for the 2nd consecutive Year) at India Retail Summit 2006,
- Silver Effie (2006) for Saffola
- The Gulf Marketing Review Award in the Middle East 2006.
Every month, over 70 Million consumer packs from Marico reach approximately 130 Million consumers in about 23 Million households, through a widespread distribution network of more than 2.5 Million outlets in India and overseas.
Marico’s focus on sustainable profitable growth is manifest through its consistent financial performance – a CAGR of 19% in Turnover and 19% in Profits over the past 5 years- while setting a record of several consecutive quarters of year on year growth- 31 for Profits and 27 for Sales, and distributing dividends for 26 consecutive quarters.
The Marico scrip is listed on the Bombay Stock Exchange (BSE) (Code 531642) & on the National Stock Exchange (NSE) (Code “MARICO”).
Regd. Office: Rangsharda, K C Marg, Bandra Reclamation, Bandra (West), Mumbai - 400050, India.
Websites: www.maricoindia.com, www.saffolalife.com, www.kayaclinic.com, www.sundari.com, www.parachuteadvansed.com, and www.innovation4india.com