Close on the heels of announcing the appointment of Manish Ajgaonkar as Creative Head, Rediffusion - Y&R has strengthened its creative team further. Parag Shahane joins in as Creative Head – Art.
With over 15 years of experience, Parag has worked on brands across verticals and categories which include Union Bank, MTDC, Pepsi, Sunsilk, Unilever Corp, Idea, Red Cross, Novartis, Mahindra Two Wheelers, BNP Paribas Mutual funds, HCC, Inorbit Mall, Filmy, Gini & Jony, Mother's Recipe amongst others. Parag has previously worked with Mudra Communications, Lowe, FCB Ulka, Percept and Forefront. He also had an international stint with JWT Colombo for a span of 3 years.
Neville Medhora, Vice President, Rediffusion - Y&R said, ““Parag brings a lot of energy and passion in to our Mumbai team. His cross-category experience will surely add a lot of value to our clients’ brands. I am confident that Parag will continue to carve out some great work and add value to our clients.”
N. Padmakumar, National Creative Director, Rediffusion - Y&R said, “I am delighted to have Parag on board what with his depth and width of experience in building brands. His attention to detailing is commendable and reflects in his work. I am confident that his rigor, energy and craft will add a new dimension to our brands”.
Parag Shahane, Creative Head - Art said, “The scope of work that most of Rediff’s brands have to offer is remarkable. They have built some great iconic brands and continue to partner them in their journey. I am glad to be a part of a very positive and visionary creative team headed by Paddy. I am looking forward to this new phase in my career and am optimistic that it will indeed be fruitful.”
Parag has a management degree from KC College, Mumbai. To his credit, Parag can boast of numerous Indian and International Awards like Goa Fest, Abby, Effie, A&M, Promax BDA {world Gold}, Promax, SLIM, just to name a few. Parag is a nature lover who also likes to purse a number of activities in his leisure which include Photography, Gardening, Cooking, Teaching, Interior Designing, and doing social work.
About Rediffusion - Y&R
Rediffusion – Y&R is amongst the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also lead pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.