Pearson Education Services, part of Pearson plc and one of India’s leading education services company, today announced former Indian test cricket team captain Anil Kumble as its brand ambassador. The iconic cricketer shall endorse a range of cutting edge education products for Pearson Education Services, starting with DigiClass which is a world-class teaching tool.
Speaking on his association with Pearson Education Services, Anil Kumble said, “DigiClass is a very interesting teaching tool which makes classroom learning fun. It is a different experience altogether, and has a fresh approach towards education, which I believe will make a great impact on the education scene in India. With this, the child doesn’t just memorize the topic but also experiences it. This product holds a lot of promise and I am confident that it will go on to become a great success. I wish the team and the brand all the very best.”
With this announcement Pearson Education Services (PES) launched an integrated advertising campaign including television, print and digital media to promote their flagship product DigiClass. DigiClass is Pearson’s ICT based solution that aims at converting traditional classrooms into interactive sessions by combining state-of-the-art hardware with syllabus-compliant, multimedia content. The concept of the product is based on cognitive learning which suggests that when an individual learns by experiencing, she/he processes the information better and therefore remembers it longer. The DigiClass solution is currently being used by over 2,000 schools in India and abroad (Maldives, Nepal, UAE, etc).
“We are extremely delighted to have Anil Kumble as a brand ambassador. He has made immense contribution to Indian cricket and has become an inspiration for the young cricketers today. Anil has been known for his focus and hands on approach towards the game. His qualification as a software engineer and the legend stature in international cricket makes him an epitome of excellence. His wide knowledge and verity makes him a perfect fit to be the face of DigiClass, a product that thrives in the experiential learning and the huge variety of animation. We are proud of this association and welcome Anil Kumble to the Pearson family.” Said Sikanth B Iyer, COO, Pearson Education Services
The underlying idea behind the TVC is that digiclass makes learning a real life experience so that children understand the toughest concepts and never forget what they have learnt, thereby helping them enhance their academic performance. Students are taught using multimedia which introduces interactivity and collaboration in the classroom. The TVC presents an interactive dialogue between a young girl and Anil Kumble in which Kumble demonstrates his ability to remember things distinctively, since he has experienced it.
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Pearson Education Services is part of Pearson, a global education, media and publishing group, represented by market-leading businesses such as the Pearson Education, Financial Times and Penguin. From pre-school to high school, early learning to professional certification, our curriculum materials, multimedia learning tools, assessment and testing programmes help to educate more than 100 million people worldwide - more than any other private enterprise, making Pearson the world’s leading education company .
Pearson in India is well placed to bring its wide range of leading products and services to the Indian Education System and contribute to the development of learning in the country. We are committed to bringing this depth of international experience to contribute to measurable, outcome based and technology enabled learning in India.