PepsiCo India today announced its entry into the powder category with the launch of Gatorade Sports Mix. Gatorade, World’s No.1 Sports Drink, is quickly becoming popular with the sport and fitness loving Indian youth. Gatorade’s scientifically researched isotonic formula helps restore fluids, electrolytes and energy; everything that one loses while being active and sweating.
The product-available in exciting Lemon & Orange flavors- is a ready-to-mix powder that empowers the consumer to make their own Gatorade by just adding water, at their convenience and at a very affordable price.
Gatorade Sports Mix would be available in easy to use sachets, affordably priced at Rs.15/- per sachet. Each sachet makes 500ml of Gatorade offers amazing value to the consumer. Gatorade is also available in liquid format in three flavors – Orange, Lemon & Blue Bolt - priced at Rs 35/- for a 500 ml PET.
According to Ms. Geetu Verma, ED-Innovation & Business Development, PepsiCo India, “India is going through a fitness revolution. The Indian youth is sweating it out by Walking, Jogging, Playing Sports and Gymming. There is a huge need for an Instant & Optimal rehydration solution, but currently consumers end up using sub-optimal solution like Glucose Powders, Caffeinated Energy Drinks and even Plain Water. And in order to encourage consumers to drink Gatorade more frequently, we have now made it more affordable and accessible.”
Initially the product would be made available in top metro cities in both traditional and modern format stores. PepsiCo plans to support the launch through heavy consumer sampling and in-store activations.
About PepsiCo
PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and beverage company. The group has built an expansive beverage, snack food and exports business and to support the operations are the group’s 41 bottling plants in India, of which 13 are company owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay snack division has 3 state of the art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today.
PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.