The new Light Lounges in Hyderabad and Vizag will offer more than 500 home decorative lighting solutions
Philips India, the country’s leading provider of lighting solutions, unveiled its first ‘Light Lounge’ in Hyderabad today. The unveiling follows the launch of the first Philips Light Lounge in Andhra Pradesh in Vizag yesterday. Light Lounges are experience zones which give customers a ‘see, touch and feel’ experience of a diverse range of world-class home decorative lighting concepts from Philips, like Living Colors, Ecomoods, Kidsplace, Ledino and Aquafit.
“In line with the continued company-wide focus on consumer lighting, Philips has rapidly increased its retail presence across important cities in India in the last one year. The new Light Lounges launched this week are part of the company’s strategy to further consolidate its strong retail presence in Andhra Pradesh,” said, Mr. Nirupam Sahay, Senior Director, Marketing, Philips Lighting. “Both Hyderabad and Vizag are fast becoming international cities with evolving consumer tastes, and exclusive presence in these cities is imperative to offer consumers the complete range of home decorative lighting solutions under one roof.”
A home is a reflection of one’s personality, tastes and preferences and lighting can make a huge difference to the look and feel of the house. Each Philips Light Lounge will showcase lighting solutions for every application and space within a home, including the living room, bedroom, study, dining rooms, kitchen and bathroom. At the Philips Light Lounge, consumers will receive expert advice in choosing the right lighting design solutions to meet their unique requirements.
In the last quarter, Philips has more than tripled its range of home decorative lighting solutions to over 500, and has added LED solutions to its portfolio. The product range starts from Rs. 575/- and extends upto Rs. 40,000/-. The Philips Light Lounges in Hyderabad and Vizag are located at # 3-2-10, R.P. Road, Secundrabad and Seethammapeta, Visakhapatnam respectively.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs more than 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter