Celebrating its first anniversary of India operations, Pioneer India Electronics Pvt Ltd (PIEL), a subsidiary of Pioneer Corporation, Japan, the global leader in car audio entertainment and home electronics, today unveiled its premium and high-end in-car entertainment product range including the much-admired DEX-P99RS.
Awarded as the Best Product 2009-2010 of Europe by the European Imaging and Sound Association (EISA), the DEX-P99RS is amongst the best high-end car entertainment system around. Featuring an integrated 4-way DSP with auto time alignment and auto equalizer, the equipment offers unsurpassed quality. Inside, 16-bit digital CD data is directly transferred by 4 x 24-bit D/A converters, with minimum distortion and natural sound expression intact. “It is the first Pioneer headunit to have such a powerful master clock device to avoid jitter. Audio enthusiasts will certainly appreciate the high-quality parts, ultra-precise mechanisms and high-performance construction”, said Mr Seiya Tanaka, Deputy Managing Director, Pioneer Asia Centre Pte Ltd, Singapore. The product is priced at Rs 84,990/- in India.
Speaking at the launch, Mr Tanaka said, “We are expecting remarkable growth in the high-end in-car entertainment segment in India which is still at a nascent stage. With these launches, Pioneer has strengthened its premium product portfolio and we are optimistic in getting a good response from quality audio lovers and consumers for this range which is a combination of best quality, latest technology and attractive design.”
Customized to the needs of the India market, the company also announced the launch of five sensational in-car sound systems – DEH-7250SD, DEH-5290SD, DEH-4290SD, DEH-3290UB and DEH-2290UB – that promise to enhance the in-car entertainment experience of quality sound enthusiasts.
Keeping in mind the fast changing needs of the Indian consumer, the latest line of Pioneer in-car audio systems has been designed to offer seamless connectivity with various media including SD/SDHC memory cards, iPod, iPhone, USB device and other external portable media players. “The Pioneer DEH-7250SD comes with a music browser function that will automatically list the files alphabetically using audio tag information by Artist, Album, Song or Genre,” pointed out Mr Toshiharu Momotari, Senior General Manager, Pioneer Asia Centre Pte Ltd, Singapore.
The entertainment systems come with Advanced Sound Retriever (ASR) technology that will enhance the sound quality of the compressed music files including MP3, WMA and AAC, etc. “Pioneer’s ASR technology enhances low and high frequencies by restoring data that tends to get lost in the digital compression process”, added Mr Momotari.
Pioneer established its India presence in 2005 with a representative office and began market research and preparation to establish its subsidiary. The company opened its sales subsidiary in 2009 in Gurgaon and continued to actively promote the marketing, sales and after sales service in car electronics business in the highly promising Indian market.