Planet M in partnership with Nokia launches the M-Xtasy Premium loyalty program for its customers buying Nokia Phones. It is targeted to strengthen the relationship of the brands with their customers & reward them for their loyalty.
The program will be launched in 2 phases, out of which the first phase will includes rolling out of the program in the cities of Mumbai, Delhi, Bangalore, Kolkata, Pune & Hyderabad. The launch in Mumbai was kick-started on the 18th of this month with Shilpa Rao, winner of Nokia Star Screen Award 2009 for the ‘Best Playback Singer (Female)’ category. Shilpa Rao, talented playback singer of blockbuster movies like ‘Bachna Ae Haseeno’ & ‘Dev D’, received the first ever M-Xtasy premium card from Mr. Subir Ghosh, CEO-Planet M.
Speaking on the occasion, Mr. Subir Ghosh said, “We take great pride in associating with Nokia in launching the M-Xtasy Loyalty Program. The convergence of mobiles & music is certainly the way ahead in the field of music and mobile retail. Through our committed service & constant product & service innovations, we are missioned towards making affordable feel-good indulgence available to more & more youth in the country”.
Ms. Malini Chopra, Head - Organised Trade, Nokia adds "At Nokia we are always focused on offering value to our consumers and connect with them emotionally. We are very happy to associate with Planet M and bring the M-Xtasy loyalty program for Nokia users. It is our way of thanking consumers for their faith in our products and services".
The Loyalty card entitles the holder to special offers, discount, schemes & services. It also offers personalized services like special offers during the birthday & the anniversary week of the customer, apart from invitation to exclusive product previews, events etc. It makes shopping for music & cell phones really fun. Keeping in mind, the needs of the contemporary consumer, this program is highly beneficial for all savvy youngsters who crave for trendiest designs & latest features & technologies in their cell phones & for those who think that their personal music collection never seems to be complete.
About Planet M
Planet M is an Indian music retail store originally founded by The Times Group (BCCL). It was sold to Videocon group in Nov 2007. It is present in many cities (300 –plus stores) all over India. The Planet M stores are mainly known for selling music and movies and related accessories. They also sell gaming consoles like PlayStation Portable, PS2, PS3 and Xbox360. Planet M is entered into the field of mobile retailing recently and offers a wide range of mobile handsets with lucrative schemes. Planet M has been honoured as the fastest growing mobile retail chain by Samsung mobile and also as the most innovative retail concept of the year at the recently held Asia Retail Congress at Mumbai.
Planet M is present in Pune, Bangalore, Mangalore, Hyderabad, Chennai, Mumbai, Thane, Vashi, Nerul, Nagpur, Nashik, Indore, Aurangabad, Ahmedabad, New Delhi, Ghaziabad, Noida, Gurgaon, Lucknow, Allahabad, Varanasi, Dehradun, Kanpur, Jaipur, Jamshedpur, Chandigarh, Mohali, Patiala, Ludhiana, Jalandhar, Jammu, Kolkata, Tinsukia, Shillong, Bhubaneswar, Guwahati, , Patna, Kochi, etc.