Primus Retail acquires Weekender brand

Bangalore, 23rd August 2007: Primus Retail, one of the leading small format retail chains in India, representing many lifestyle brands, has made deeper inroads into the Retailing and Apparel business by recently acquiring Weekender from the Jagadish Hinduja family, the owners of Gokaldas Images. Weekender, launched in 1988, is among the most prominent home grown brand catering to youth and children segments with a strong proposition in the market place.

Speaking on the acquisition Mr. Balaji, CEO, Primus says, "Besides expanding our Retail Network, we have been looking at inorganic opportunities and acquiring a brand like Weekender will help us in expanding our portfolio of offerings, allowing us to consolidate our position as a leader in the apparel and small format retail industry".

Weekender has been clothing for both youth and children. In the children's category Weekender also has licensee with Disney and Warner Brothers in its portfolio. At present Weekender has more than 50+ stores including shop in shops in all Large Department Stores with an Annual business size of Rs.45 cores. Primus plans to renovate the existing stores while adding more stores in the next 12 months.

Mr. Balaji further added that, "We are planning at creating a new look and feel for the brand. With our reach and infrastructure, we believe we will be able to grow the brand by more than 100% over the next 18 months."

About Primus India: Primus Retail was founded by Mr. Raju Mahtaney, owner of K. Mohan and Company Exports Pvt Ltd. "� a pioneer of the garment exports industry in India along with Mr. Balaji Bhat. Primus operates more than 150 retail stores across 40 cities with retailing area in excess of 300,000 Sq. Ft. Primus operates Exclusive Stores, besides Factory Outlets for a portfolio of Brands such as Levis, Dockers, Adidas and Nike. Primus is also the Licensee for MTV Gear in India. Besides retailing, Primus has a nationwide Distribution network of more than 50 distributors, catering to more than 3000+ mom & pop shops.

Primus is well established for the brand conscious consumer - from the image conscious premium consumer to the value conscious professionals, catering to all spheres of fashion as well as price.