In yet another pioneering move, Radio City 91.1FM, India’s Leading Radio Network marked its foray into education with the Radio City School of Broadcasting. The FM network today announced the launch of the Radio City School of Broadcasting (RCSB), an autonomous educational unit, instituted by Music Broadcast Private Limited (MBPL) which owns and operates Radio City 91.1FM - India’s Leading Radio Network across 20 cities across India. Leveraging Radio City 91.1FM’s 8 year expertise and domain leadership in Indian private FM, the Radio City School of Broadcasting will provide students a robust training platform, empowering them to make a successful career in Radio.
Speaking at the launch announcement today, Ms. Apurva Purohit, CEO, Radio City 91.1FM and Chairperson, Radio City School of Broadcasting said, “I’m delighted to announce launch of the Radio City School of Broadcasting. Backed by the expertise of Radio City 91.1FM, RCSB aims to provide students a ‘real time real world’ radio experience. Involvement of the Radio City Leadership Team and Senior Management as faculty will ensure that students are mentored through a truly robust radio training programme. The idea is to create world-class radio professionals with hands-on radio experience who are industry-ready from the word go!”
RCSB offers a 6 month ‘Certificate Course in Radio Jockeying and Radio Production’ which comprises 3-months class room training followed by a 3-month internship at Radio City 91.1FM. The classroom training includes two modules comprising an introduction to key elements of a Radio Station, essential insights on various functions at a Radio Station followed by the 3 month internship across departments like Programming, National Creative and Content Integration. Offering students an in-depth learning of the radio business, this course also includes papers like Marketing and Brand Management, Selling Radio, Scope and Future of Internet Radio and Career Management along with Radio Production, Radio Jockeying, Music Management, Sound Technology and Programming.
Commenting on the course offering Ms. Sagorika Kantharia, Head – HR, Radio City 91.1FM and Dean, Radio City School of Broadcasting said, “In addition to theoretical knowledge of various facets of Radio Management, our Certificate Course focuses on providing students the practical experience of working at a radio station. The course content designed by a dedicated, in-house team of radio professionals will be refreshed periodically keeping in line with the industry dynamism. This ensures that students are exposed to a relevantly holistic learning of the Indian radio business and are ready to deliver from Day One on the job!”
RCSB’s ‘Certificate Course in Radio Jockeying and Radio Production’ is targeted at graduates, those pursuing their graduation and working professionals. Those interesting in applying for this programme need to register by Feb 27, 2009. All applicants need to clear 2 levels for admission i.e. a written exam followed by group discussions and the next level which comprises personal interviews. Further details on the registration and application process is available at www.planetradiocity.com
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
About Radio City 91.1FM
Radio City 91.1FM is India’s first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon. Radio City 91.1FM’s fresh and vibrant outlook, 'Whatte Fun' offers a differentiated listening experience through melodious adult contemporary (AC) format of music to SEC AB Adult audiences across the nation. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for discerning audiences. Radio City 91.1 FM broadcasts round-the-clock using state of the art digital stereo FM for unmatched quality in signal strength, clarity and brilliance.