Radio One to be aired in Chennai from Jan 10

Radio One, FM 94.3 kicks of in Chennai on January 10, 2007. Radio One FM 94.3 is positioned as a complete station for the youth and the young at heart listeners of Chennai. An all Tamil station, Radio One FM 94.3 in Chennai speaks the language of the young, talks about areas of interest to the young and plays Hit songs that appeal to the young.

The racy, energetic, and well packaged sound of the station will ensure an exciting listening experience for young Chennai. In short, Radio One FM 94.3 is all set to live up to its tag line of non-stop hits, non stop majaa, as a young, informative and responsible station.

Radio One FM 94.3 in Chennai is also the first radio station to have a full fledged journalistic team to ensure that the station adds value content in the areas of city happenings, events and other youth relevant areas like Education, Jobs and Careers, Relationships, Fashion, Eating out, Health and Fitness, Travel, Sports and Entertainment, Radio One FM 94.3's team of young programming and journalistic talent, coupled with funny station characters like Nylex Neela, Rock'n'Roll Annachi and segments like Radio One Talkies will ensure for the first time, a complete listening experience for young Chennai.

Radio One celebrates the Spirit of Chennai

Radio One FM 94.3 is proud of Chennai and committed to instill a sense of pride about the city among Chennai's young. To demonstrate this commitment, Radio One FM 94.3 has launched a unique 'Celebrate Chennai' programming initiative with the top 50 icons of Chennai. Starting Jan 10, some of the biggest names in the Tamil film industry turn RJs on Radio One between 8 am and 10 am.

In their role as RJs, these stars celebrate the spirit of Chennai on Radio One. Each day, a different star shares his or her life in Chennai, speaks about what he or she likes about our wonderful city and finally signs off with a message for today's young. This effort, with 50 stars over 50 days is sure to make 2007 the year of celebrating Chennai and instill a greater sense of pride about the city.

The presenting sponsor for Radio One's Celebrating Chennai, 50 Days "� 50 Stars is Univercell. The Associate sponsors are Dabur Vatika, Lalitha Jewellery, Chennai and Cycle Brand Agarbathi.

About Radio One

Radio One is a Mid-Day Multimedia and BBC Worldwide venture. The company has licenses to operate 7 FM stations across India i.e. Mumbai, Delhi, Chennai, Bangalore, Kolkatta, Ahmedabad and Pune. All markets that matter. Chennai is the fourth launch for Radio One, after Mumbai, Bangalore and Delhi. The other stations in Pune, Kolkatta and Ahmedabad will be launched close of the heels of the Chennai launch.