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RCom announces live streaming of ICC Cricket World Cup 2011

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Announcement Corporate
Last Updated : Jan 21 2013 | 5:24 AM IST
  • Organizes ICC Cricket World Cup 2011 Trophy Preview
  • To offer live streaming,  scores  and commentary on mobile platform
  • Offers ICC Cricket World Cup 2011 theme song as caller-tune
  • Cricket legend Syed Kirmani present at Reliance Mobile ICC World Cup 2011 Trophy Preview

ICC’s Cricket World Cups are the most prestigious and most widely followed event in India. Reliance Communication (BSE: RCOM) the ‘Global Partner’ for the ICC Cricket World Cup 2011 (ICC CWC 2011) organized a preview of the trophy at Mumbai today. Reliance Mobile also kicked off a series of promotional activities for ICC CWC 2011 as part of the partnership for the 2011 edition of the tournament scheduled to begin in February 2011. Cricketing legend and key member of Indian Cricket team which won the World Cup in 1983, Syed Kirmani was present at the occasion.

This marked the beginning of the Reliance Mobile’s Trophy Preview across India before the tournament kicks off in Dhaka, Bangladesh on February 19, 2011. The ICC CWC 2011 Trophy will be handed over to the winning team of this tournament which is the 10th edition.

Reliance Communications has a long standing association with Cricket having sponsored prestigious events like the ICC Champions Trophy and all the editions of the ICC World T20. The company received overwhelming response to its Value Added Services (VAS) offerings from cricket loving fans during the ICC World T20 tournaments. Encouraged by this, Reliance Mobile is all set to launch a host of services that provides exciting audio and video content on both 3G and 2G platforms during the ICC CWC 2011. The company has bagged the license to offer 3G services in 13 key circles including Mumbai, Delhi and Kolkata. Reliance Mobile also offers pan-India CDMA and GSM Services across 24000 towns and 6 lakh Indian villages serving over 115 million customers.

Reliance Mobile will go LIVE with all ICC CWC 2011 matches through its already live specially created ICC zone on R-World VAS platform. Reliance Mobile customers will be able to keep a track of the 49 ICC CWC 2011 matches via WAP and SMS Alerts. They will be able to watch live stream of match highlights videos, watch previews and match round-ups, and download wallpapers and ringtones, anytime anywhere, with their handsets on both GSM and CDMA networks.

For cricket buffs, Reliance Mobile will provide access to ICC rankings, archived content of previous tournaments, news & analysis of match/tournament/players, ball-by-ball score updates on Wireless Application Protocol (WAP) and Data protocol. Customers will have the choice of downloading video clips and receiving video alerts over SMS.

Reliance Mobile customers will have a range of services to choose from including video clippings of all matches India plays with live audio commentary and moment-by-moment text commentary on their handsets. Customers can capture the action and rare moments of the championship and set them as wallpapers. They can also set the ICC World Cup theme song as their caller ring back tune and download the video of the theme song.

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Commenting on Reliance Mobile’s association with ICC Cricket World Cup 2011, Akshay Kumar, CEO & Regional Head, South West, Reliance Communications said, “The key market drivers will be the increasing availability of 3G services and support for high quality video, the globalization of sport personalities and club support, and the improvement of digital sports rights for mobile distribution.”

He added, “These drivers apply to many types of leisure and information content, but none more so than sports content. There is a great opportunity for content owners, application service providers and operators to exploit sport content over the mobile channel in multiple innovative ways”

Mobile sports information and entertainment services are expected to take an increasing share of global mobile sports, leisure and information content (infotainment) market over the next five years. Juniper Research forecasts that the global market for mobile sports content and service will grow at an average growth rate of 27 percent.

Reliance Mobile will offer this world class application for iPhone, iTouch devices, Blackberry, Android & Symbian enabled devices, Nokia Ovi Store, Java devices and Samsung app store handsets.

ICC Chief Executive Haroon Lorgat said: “As we prepare for what will be a great celebration of the game at our flagship event next year, we are fortunate to have a group of top-class partners whose commitment to the game is unquestioned. Without that commitment we would not be in a position to help our 105 Members grow the game as they do around the world. Through its commitment to and passion for the game, Reliance Mobile is helping to make our great sport even greater.”

For More Details Log on to: www.rworld.co.in

About ICC Cricket World Cup 2011:
The ICC CWC 2011 will be played in the 50 over a side or ODI format. The top 14 cricketing nations will participate to vie for the prestigious top spot. The event opener has India taking on Bangladesh at the Dhaka on February 19th, 2011 post an elaborately planned opening ceremony and the final will take place at Wankhade Stadium, Mumbai on April 2nd, 2011. Bangladesh, India and Sri Lanka are host nations and the matches are being played across 13 stadia spread across these three countries. 

The 14 teams have been placed into two Groups, which are as follows:
Group A: Australia, Pakistan, New Zealand, Sri Lanka, Zimbabwe, Canada & Kenya
Group B: India, South Africa, England, West Indies, Bangladesh, Ireland & the Netherlands

The tournament comprising of 49 matches will be played across a span of 42 days with India hosting 29 matches across eight venues including the finals and one semi-final. Sri Lanka will host 12 matches at three venues across the island nation; Bangladesh will host eight matches at two venues including the inaugural game and one quarter final, both to be played at Dhaka. The 10th edition of the ICC CWC is expected to be an intensely gruelling and fiercely competitive tournament between the 14 teams who will battle for a record prize pool of US $ 10 million.  All the matches will be aired live on ESPN Star Sports.

About Reliance Communications:
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group.  The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of 110 million including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 190,000 kilometres of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

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First Published: Oct 13 2010 | 7:30 PM IST

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