- Reliance Communications Join hands with TELiBrahma
- First-of-its-kind service in India, which delivers video updates and replays from the ICC Cricket World Cup matches on mobile phones
Reliance Communications (BSE: RCOM), India’s largest integrated telecom service provider and TELibrahma, a leading provider of mobile solutions, have partnered exclusively to deliver video updates and replays from the ICC World Cup cricket matches for all cricket lovers.
With this partnership TELiBrahma would deploy BluFi in stadiums and enable consumers to receive video highlights when they are watching the match in stadium. With the World Cup being played in different countries, this becomes the world's first and biggest in-stadia deployment.
This tie-up will also enable consumers in BluFi locations across the country and those using intARact augmented reality browser to view highlights and action replays of cricket matches for free. This solution is supported on more than 80% of the mobile phones in India and works across phone models, operators and geographies.
Announcing the video updates service, Mr Mahesh Prasad, President Wireless Business, Reliance Communications said, “As ICC’s Global Partner till 2015 we are proud to be associated with the game that is growing in popularity across the globe. The innovation and advanced technology that RCOM incorporates is ideal for today’s consumer who is always on the move. This time our customers will enjoy cricket with our new service video updates from ICC World Cup.”
Commenting on the tie up, Mr. P R Satheesh, President, TELiBrahma said, “TELiBrahma is pleased to be associated with Reliance Communications and do next big thing on mobile. We believe it would help consumers to catch the missing action and advertisers to achieve better ROI from their investment in cricket. This opportunity will help brands to deliver what is relevant to consumers at the place where it matters and on a device that creates the impact".
About Reliance Communications :
Reliance Communications Limited founded by the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Group. The Reliance Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000 crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion). Reliance Communications is India's foremost and truly integrated telecommunications service provider. The Company, with a customer base of over 132 million including over 2.5 million individual overseas retail customers, ranks among the Top 4 Telecom companies in the world by number of customers in a single country.
Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages.
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Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
About BluFi:
BluFi will enable consumers to receive rich media contextual engagements on mobile for free. BluFi has been deployed across the country in leading locations like CCD, Barista, Shoppers stop and leading malls. Consumers will turn on Bluetooth or Wi Fi to receive free videos, games, deals and now cricket videos for free.
About INtARact:
intARact is an augmented reality offering that enables consumers to receive the relevant information based on the view of their mobile camera.
About TELiBrahma:
TELiBrahma is a venture backed mobile solutions company that works with global brands to deliver rich media engagements leveraging existing media investments like print, sponsorship, BTL amongst others.