Rediffusion - Y&R today formally announced the launch of its new Design unit to be headed by Siddhartha Singh as Business Head, and Kalpita Bose as Creative Head. Both will be based out of Mumbai and while Sid will be responsible for strategy and business development, Kalpita will concentrate on the creative product for the unit.
Mahesh Chauhan, Group CEO, Rediffusion – Y&R, on the appointment, “The Design unit of Rediffusion – Y&R has been created keeping in mind the need for design to be an integral and involved part of a brand identity development team. Sid and Kalpita come in with a vast knowledge of the various aspects of brand development and will a great asset to this unit.”
Siddhartha Singh, Business Head - Design, Rediffusion – Y&R, Mumbai, “Rediffusion is red hot right now. They are thinking ahead of the curve and bringing in systems and teams that will be the force in creating agencies of the future. As the Business Head of Design I’m thrilled to lead a team as talented as mine.”
Kalpita Bose, Creative Head – Design, Rediffusion – Y&R, Mumbai, “The collective experience of this team is immense, having worked on accounts like Cadbury’s, Dabur, Kerala Ayurveda, Hindustan Lever’s etc. This is a strong strategic team creating designs that are in sync with the core idea of the brand. In association with the other units of Rediffusion, like digital, we present a stronger offering as a holistic solutions provider on design.”
The Design unit of Rediffusion has been working incognito for some time now on key clients, however, and chose to announce themselves only through their work and not merely by intent. The unit has created a number of successful design campaigns in the last few months, such as the COLORS logo, collaterals for The Gateway Hotel, Be: Home as well as the new brand identity for Rediffusion – Y&R.
About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. RYR believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. RYR has a symbiotic relationship with the international Y & R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Shows, ECHO, Golden Montreux, and Davey Awards amongst others.