Rediffusion - Y&R has added a new business to its kitty. Rediffusion Y&R has been assigned the creative duties for Balaji Telefilms’ upcoming motion picture projects. The business will be handled out of Mumbai.
Nisha Singhania, Executive Vice President, Rediffusion - Y&R, Mumbai, said, "We are excited to be associated with Balaji Telefilms’ motion pictures business and their brilliant team. Promoting movies is very exciting and challenging and we look forward to a successful partnership with the brand.”
The Motion Pictures business at Balaji Telefilms has seen unprecedented success with its first cult hit, LSD: Love, Sex aur Dhokha and is all set to repeat it with one of the hottest films of the year releasing on July 30th, ‘Once Upon A Time in Mumbai. Balaji has already attracted a set of talented directors like Dibakar Banerjee (LSD), Milan Luthria (Once Upon A Time in Mumbaai), Raj and DK (an upcoming project titled ‘Shor’), Neeraj Pandey (Special 26) and has also aligned with gifted filmmakers like Rohit Shetty and Abbas-Mustan to name a few. A significant part of the success and plans ahead is attributed to the ability of Balaji to connect and engage its films with the audience and the industry has witnessed some really innovative and impactful Marketing over the last 12 months. With the strategic addition of Rediffusion – Y&R to its arsenal, Balaji will certainly look forward to leveraging this strength going ahead as well”. With a perfectly fresh business plan and a creative force like Ekta Kapoor, Balaji Telefilms can certainly take its motion pictures business to a level par excellence.
Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.