Dilip Marathe has been appointed as Creative Head – Art at Rediffusion – Y & R, Mumbai. He has over 18 years of experience in the advertising industry. He will be reporting into N Padmakumar, National Creative Director and will be based out of Mumbai.
Dilip started his career with Dacunha Advertising. After his stint there he left moved onto Trikaya Grey after which his next destination was McCann Erickson. Rediffusion – Y & R followed immediately thereafter where he spent around 14 years before moving onto Percept/H and Publicis Ambience.
In his long career, Dilip has worked on Airtel, Maruti Udyog, CitiBank, Thomson Television, Eveready, Rediff.com, BPL Mots, BPL Television, GPI, Hindustan Petroleum, Tata Motors, Onida, Cadilla, Servo, Xtra Premium, Xtra Mile from IOCL, Air India, Colgate Palmolive, Zee TV , DNA, Singapore Tourism, Sahara Group, Canon, Pantaloons, Force India, Nahar Group, SBI Mutual Funds, Bajaj Allianz, Yardley, LG, Videocon d2h, P&G, Nerolac and Parx.
N Padmakumar, National Creative Director, Rediffusion Y&R said “Rediffusion Y&R is home for Dilip and we warmly welcome him back. Dilip has been instrumental in shaping a few of our bigger brands in the past and is all geared up to doing so again. I am sure that with his wide experience and long association with Rediffusion –Y&R, he will add immense value to our Clients.”
Neville Medhora, Vice President, Mumbai said “Dilip has a strong legacy of great creative work and a fantastic relationships across clients. Dilip’s coming back on board, will further boost the creative quotient in Mumbai”
On his appointment Dilip Marathe, Creative Head – Art, said “I am truly delighted to be back to where I belong. I am eagerly looking forward to working on the exciting repertoire of brands that the Mumbai office works on.”
About Rediffusion - Y&R
Rediffusion – Y&R is amongst the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also lead pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.