Continuing with the recent trend of business wins, Rediffusion Y&R has announced its latest triumph; TATA Realty and Infrastructure. The agency has won the creative duties of TATA Realty and Infrastructure and will get to work immediately on the Ramanujan IT SEZ, Chennai Project. This win is attributed purely to Rediffusion Y&R’s credentials and past project endeavors. The creative mandate will be managed out of the head office in Mumbai.
Tata Realty and Infrastructure Limited (TRIL) is a 100 per cent subsidiary of Tata Sons and is to serve as a real estate and infrastructure development arm. Real estate projects have been identified as the initial focus area for the company, which include projects of other Tata companies, and market opportunities currently under review which include infrastructure projects focusing on airports, urban infrastructure, roads and bridges, etc.
Ramanujan IT SEZ is inspired by and is a humble tribute to India’s mathematics wizard, Srinivasa Ramanujan. TATA Realty And Infrastructure Limited (TRIL) & Indian Hotels Company Limited (IHCL) along with Tamil Nadu Investment Development Corporation (TIDCO) have entered into a joint venture to develop a mixed use facility at Chennai. Ramanujan IT SEZ is a class apart, offering unbeatable value in terms of its location, design, amenities and services. At the heart of this picturesques landscape, the Ramanujan IT SEZ will erect a fitting statue to the man who could think beyond numbers.
Commenting on the win, Ms. Nisha Singhania, EVP and Branch Head, Rediffusion Y&R Mumbai said, “We have a lot of experience in the realty sector and it is this experience that has really helped us win this business. We look forward to creating some path breaking work for Tata Realty.”
Speaking on the development, Siddhartha Singh, Business Head, Rediffusion Y&R Mumbai said, “It will be interesting working on the project. Our work will revolve around TRIL’s Ramanujan IT SEZ, Chennai Project and will focus on the crucial facets of the project bringing together its core benefits and streamlining its brand essence.”
Gautam Talwar, EVP New Business Development & Special Projects, Rediffusion Y&R said, “Rediffusion Y&R has shared a long standing relationship with the TATA group and this alliance has materialised into projects on multiple front, where Rediffusion Y&R has put its best foot forward at all times. The TRIL account is just another fine example of the trust that exists between us.”
The new account will add to the growing client list which include recent wins like; The Bramha Group, Kingfisher Airlines, Saaibaba Telefilms Pvt. Ltd., MTS, Hometown and ITC (packaging and digital mandate).
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About TATA Realty and Infrastructure
In keeping with the Tata philosophy of leadership in sectors of national economic significance, Tata’s identified the most promising opportunities for growth in the Indian real estate and infrastructure arena, and setup Tata Realty and Infrastructure Limited (TRIL) as a 100 per cent subsidiary of Tata Sons, to serve as a real estate and infrastructure development arm. Real estate projects have been identified as the initial focus area for the company, which include projects of other Tata companies, and market opportunities currently under review which include infrastructure projects focusing on airports, urban infrastructure, roads and bridges, etc. An offshore fund of $1 billion is in the process of being setup to finance these initiatives.
About Rediffusion - Y&R
Rediffusion – Y&R is amongst of the top communications agencies in India, providing strategic, media and creative solutions to its clients. Rediffusion – Y&R is a dynamic, talented and enthusiastic agency of young professionals in India with offices in Mumbai, Delhi, Kolkata, Hyderabad, Bangalore and Chennai. Rediffusion – Y&R believes in offering comprehensive integrated marketing solutions across all disciplines to ensure engagement across the value chain of the brand. Rediffusion – Y&R has a symbiotic relationship with the international Y&R network. The agency works closely with their international partners on their proprietary tool, the Brand Asset Valuator (BAV) and also leads pitches for Y&R in other countries. The agency also works together with their Y&R colleagues from across the globe for many brand workshops conducted for their clients. Rediffusion – Y&R strongly believes in creating category-busting communication that becomes famous for itself. Not just campaigns but everlasting brand properties. And testimonies to this vision are the numerous awards from Cannes, D&AD, One Show, ECHO, Golden Montreux, and Davey Awards amongst others.