Reliance Comm launches mobile blogging

Mumbai, October 13, 2006: You are vacationing in an exotic locale and you want to share the delightful moment with your friends and family. Relax! You can communicate your feelings of the whole scenario by posting them from your mobile phones. Reliance Communications, India's largest integrated telecommunications service provider has the answer for bloggers. Sharing one's thoughts and pictures with the world is all set to go mobile with Reliance's maiden launch of its mobile blogging service "� Mblog.

"The community of bloggers in India is growing and we want to ensure that pictures taken on mobiles are just not left in the phones. They can now be shared through mobile blogging and we are quite optimistic that millions of our users will make use of this powerful medium. Mobile phones are very convenient and outnumber PC or Internet users in India and lends nicely to community networking. Moreover mobile blogging is simple, easier and it's faster," said Mahesh Prasad, President, Application Solutions and Content Group, Reliance Communications.

Reliance Communications' legion of subscribers can now transmit images, videos and their thoughts with a group of friends or with everyone on the World Wide Web by posting the content on the Internet from their mobile phones. Reliance Communications is the first telecom service provider in India to provide mobile blogging service on a pan-India basis without any cumbersome registration process. The company has partnered with the Hyderabad based mobile content provider "�IMI Mobile for providing this service.

To avail of this new service, Reliance Communications' subscribers have to MMS/SMS their text, pictures or videos to 1234. A return SMS specifies the subscriber password and the website URL for the blog. One can have a 'buddy list' specifically from the subscribers phonebook, including both Reliance and non-Reliance subscribers. Every time there's a blog posted by the user, the 'buddy list' gets an SMS alert informing them to check out the blog on the specified URL.

To view the blog, one has to visit www.reliancecommunications.co.in/mblog and key in their password. The buddy list can be managed by visiting the website or alternatively through the messaging section of Reliance World. Subscribers who don't have MMS or video capable handsets can send a text blog through an SMS to 1234 with the keyword mblog followed by the text posting. A nominal fee of Rs 5 will be charged per MMS blog and Rs. 3 per SMS blog.

Reliance Mobile World has gained popularity as a one-stop-shop for entertainment, communication, gaming and m-commerce. Thanks to the wide range of applications it has endeared itself to users from all walks of life. Reliance Mobile World's applications include mobile TV, videos, cricket updates, music, ringtones, m-commerce, mobile mail, messaging, city and TV guides, railway reservations, banking, bill payment and examination results.

About Reliance Communications

Reliance Communications, a member of the Reliance Anil Dhirubhai Ambani Group, is India's foremost-integrated telecommunications company with over 26 million Indian and 500,000 global individual consumers. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and - through subsidiary FLAG Telecom - over 200 global carriers.

The company has a pan-India, next generation, integrated (wireless and wire line), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire Information, Communication and Entertainment value chain.