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Reliance Mobile launches GSM Services in Mumbai

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Announcement Corporate
Last Updated : Jan 29 2013 | 3:33 AM IST
  • RCOM launches Unique Customer Experience Programme
  • Reliance Mobile offers 100% savings to GSM customers with Sub-Rs. 300 ARPU
  • Reliance Mobile GSM offers Free Local Talktime of Rs. 900 on any network
  • Offers unlimited calling on Reliance Network between 11 pm to 6 am
  • Reliance Mobile GSM SIM available at one-time charge of Rs. 25

Reliance Communications, India’s largest and only telecom service provider to offer nationwide GSM and CDMA services, today announced the launch of Reliance Mobile GSM Services in Mumbai. The launch of Reliance Mobile GSM Services in Mumbai comes within days of the company announcing the launch of its GSM Services across 11,000 towns in the country.

The company also launched a first-of-its-kind Customer Experience Programme for customers choosing Reliance Mobile GSM Services, a unique plan which offers upto 100% savings to sub-Rs. 300 ARPU mobile customers in the city of Mumbai at a one-time subscription charge (including GSM SIM) of Rs. 25 only.

“The Reliance Mobile GSM entails offering a unique value proposition fine-tuned as per the needs of every segment of the 250 Million GSM customers market in the country”,said Mr. Dinesh Gulati Regional Head – West, Reliance Communications.  “The Customer Experience Programme, Reliance Mobile GSM’s first offering, is in line with Reliance Communications’ Philosophy of making world-class telephony services accessible and affordable to the masses”, he added.

The plan offers Rs. 900 minutes of talktime on local calls and SMS to any network that can be accrued by Reliance Mobile GSM customers in daily tranches of Rs. 10 spread over 90 days. In addition, customers choosing the C.E.P can make unlimited calls between 11pm to 6am to any of the 7 Million Reliance Phones in Mumbai, Maharashtra and Goa - translating into 37,800 free on-Net call minutes. Customers can also use a variety of Top-Up cards to make calls and SMS’s over and above the free talktime.

“In a short span of 11 months, Reliance Mobile has created a GSM network in Mumbai whose coverage and capabilities are superior to GSM networks that have been in existence for 15 years”, he said . “Over 16 Million GSM customers in Mumbai can now avail of state-of-the-art, next generation, EDGE ready Reliance Mobile GSM Network - the only network that offers Digital Voice clarity and upto 100% cost savings for the cost-conscious mobile user segment”, he added. 

The sub-Rs. 300 ARPU segment comprises of the largest and fastest growing population of mobile customers in the country. In the coming weeks, Reliance Mobile GSM aims at launching a number of pre-paid and post-paid plans offering maximum value suited for various other customer segments of the GSM market.

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In what is undisputedly the fastest rollout of a mobile network in the world, Reliance Communications has set up network to provide high quality, Congestion-free and Zero-Call drop GSM services. To enhance the quality of services in high population density areas of Mumbai, the company has installed several in-building solutions. Reliance Mobile GSM Services offering the complete suite of Voice, SMS, Value-added and GPRS services are available across  15000  retail outlets across Mumbai along with more than 100 plus Reliance Stores

Reliance Mobile GSM’s Customer Experience Programme – Key Features:

Plan open for Entire population of Mumbai – No Conditions

FREE Rs. 900 Talktime - No Conditions : Join us and get Rs.10 Talktime free every day for next  90 days Rs.900
Talktime applicable for all local phones in Mumbai , Maharastra & Goa 90% of existing  prepaid subs spend less than Rs.300 /month – Rs.300 / month saving for a customer

FREE Night Calling – No Conditions: Call for FREE any Reliance GSM +CDMA mobile during night (11 PM to 6 AM). Reach 70 lakh Reliance Mobile in Mumbai , Maharastra & Goa
37,800 Free minutes per customer

India’s first nationwide EDGE enabled roll out for rich customer experience
All cell sites Edge enabled  for faster Internet experience
Network to provide high quality, Congestion-free and Zero-Call drop GSM services

About Reliance Communications
Reliance Communications Limited founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of Rs. 63,000 crore (US$ 14 billion), cash flows of Rs. 12,000 crore (US$ 3 billion), net profit of Rs. 8,000 crore (US$ 2 billion) and zero net debt.

Rated among "Asia's Top 5 Most Valuable Telecom Companies", Reliance Communications is India's foremost and truly integrated telecommunications service provider. The company, with a customer base of over 60 million including over 1.7 million individual overseas retail customers, ranks among the Top 10 Telecom companies in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire communications value chain, covering over 20,000 towns and 450,000 villages. Reliance Communications owns and operates the world's largest next generation IP enabled connectivity infrastructure, comprising over 175,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.

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First Published: Jan 05 2009 | 12:00 AM IST

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