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Reliance World commences roll-out of Coolpad dual-mode smartphones

Unveils Coolpad 2938

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Announcement Corporate
Last Updated : Jan 20 2013 | 11:59 PM IST
  • Coolpad 2938 dual-mode smartphones to be retailed exclusively through Reliance World & Reliance Mobile Stores
  • Coolpad 2938 priced at Rs 10,999
  • Coolpad smartphones expected to contribute over 30% of Reliance Webstore’s handsets sales in Karnataka

Reliance Webstore and Coolpad Communications, today, commenced the market roll-out of Coolpad smartphones in Karnataka with the launch of Coolpad 2938 dual-mode smartphone. Reliance Webstore Limited, the retail venture of Reliance ADA Group, will retail Coolpad branded dual-mode smartphones in over 100 Reliance World & Reliance Mobile Stores across the state of Karnataka. The dual-mode smartphones will leverage Reliance's nationwide presence in both CDMA & GSM services. The Coolpad 2938 dual mode smartphone was unveiled in Bangalore today.

The market roll-out of Coolpad brand in Karnataka is part of the strategic agreement signed between Reliance Webstore and Coolpad Communications. This marks Coolpad’s foray into the Indian smartphone market. It also marks the diversification of Reliance Webstore into open market handset retailing business.

Commenting on the market roll-out, Mr Seshadri Ramaswami, Circle Head – Karnataka, Reliance Webstore Limited said, “Karnataka has earned its reputation as a technology hub and people here are quick to adopt new technologies. The Coolpad dual-mode smartphones offer the best of both worlds--CDMA & GSM—in the same handset, and we are certain that these phones will dial their way into the hearts of consumers in Karnataka.”

Coolpad’s Managing Director, Mr Sami Al-Lawati said, “Our partnership with Reliance Webstore Limited will help us access end-consumers in Karnataka, enabling Coolpad to drive product development in line with specific customer needs.”

As part of its current market roll-out, Coolpad is rolling out two more Coolpad smartphones. Over the next three months, the company plans to launch four new Coolpad handsets in Karnataka. 

Coolpad & Reliance World will roll-out smartphones at disruptive price-points. Besides being a high value proposition, such disruptive pricing strategy will enable Coolpad get an instant foothold in the high growth smartphone market as well as enable the company to escalate mass adoption of smartphones in Karnataka. Reliance Webstore expects Coolpad smartphones to contribute over 30% of its overall handset sales in Karnataka.

The Coolpad 2938 dual-mode touchscreen smartphone supports both CDMA and GSM connections, with two neatly labelled SIM card slots. The GSM SIM is tri-band, while for CDMA it supports 800 MHz. There are separate calling keys for GSM and CDMA. It allows selection of the preferred network (GSM or CDMA) and the option to make both networks to function simultaneously.

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The touchscreen has enhanced response capabilities and supports handwriting recognition along with the traditional onscreen keyboard for typing messages. A tap on the homescreen takes users to the menu. All received and sent SMSes are saved automatically with ‘c’ or ‘g’ prefixes for differentiating between CDMA and GSM.

The Coolpad 2938 offers a good mix of entertainment and business applications coupled with a 2.0-megapixel camera, the option of self-timer, continuous shots, special effects and adjusting contrast and brightness.  It also has FM radio and a music player that supports MP3 / AAC / AMR / MIDI / MMF / WAV / 3GP file formats. Connectivity options include Bluetooth and GPRS.

The Coolpad 2938 dual-mode smartphone is priced at Rs 10,999 and will be available at Reliance World and Reliance Mobile Stores across Karnataka.

About Reliance Webstore Limited
Reliance Webstore Limited, a Reliance ADA Group company and a wholly owned retail subsidiary of Reliance Communications, operates the nationwide chain of Reliance World retail stores. The stores are designed to give the customer a delightful experience of the digital world of information, communication, entertainment and utility services.

Currently, there are 232 Reliance World stores across 104 cities in India and the network continues to expand to more locations and cities.

Besides offering the products and services of Reliance Communications, Reliance World showcases all retail offerings of the Group’s brands, including Reliance Big TV DTH, Big Flix Video Rentals and Reliance Money financial services. The stores also offer a wide range of interesting and innovative products & services, beyond the Group’s brands.

All Reliance World stores are connected to Reliance’s countrywide optic fibre network. The Broadband Centre at Reliance World leverages this broadband network to offer High-Speed Internet Surfing, Online Gaming, Video Conferencing, Digital Electronic News Gathering, Digital Services, eLearning, Ready-to-use Offices and many more services. For more information on Reliance World, visit www.relianceworld.in

About China Wireless Technologies Limited
China Wireless Technologies Limited (Listed on the main board of HKEX. Stock Code 2369) is dedicated to wireless data integration solutions with smart phones at the core. It is a professional provider of integrated solutions for smart phone sets, mobile data platform systems and value-added business operations in China.

China Wireless Technologies Limited (the "Company") was incorporated in the Cayman Islands as an exempted company with limited liability on 11 June 2002. The shares of the Company (the "Shares") were listed on the Stock Exchange of Hong Kong Limited (the "Stock Exchange") on 9 December 2004 (Stock Code: 2369).

In the last decade, capitalizing on the development of wireless telecommunications technological know-how in wireless telecommunications across multiple wireless telecommunications network standards including paging, GSM, CDMA1X, TD-SCDMA and PHS network, the Company and its subsidiaries (the "Group") have developed a number of various proprietary technologies and patents such as operating systems, radio frequency, protocols and wireless data decomposed transmission technology. The Group has developed advanced research and development capabilities in mobile communications and gradually becomes a leader of high-end dual-mode smartphone in the global telecommunications market.

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First Published: Oct 13 2009 | 9:18 PM IST

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