Kick-off the initiative by launching NOKIA 1255 CDMA handset for Reliance Communications' customers
Nokia 1255 - first Nokia CDMA handset to be priced below Rs.2,000Mumbai:
September 7, 2006: Nokia, the world leader in Mobile Communications, and Reliance Communications Ltd, India's largest integrated telecom service provider, have joined hands to market the sleek Nokia 1255 mobile handset for an attractive market price of just Rs 1,999/-. This is Nokia's maiden offer of a CDMA handset in the sub 2K range (below two thousand rupees). The objective of the initiative is to provide a new impetus to the burgeoning Indian telecom market by providing consumers a high quality mobile experience at an affordable price level.
Nokia 1255 is an entry level black & white handset targeted at first time mobile phone users. The handset is sleek and light and includes a range of productivity enhancing feature tools such as a two-way hands-free speakerphone, voice recorder and a calendar with an alarm clock among others. Mr. SP Shukla, President Wireless Business, Reliance Communications, said, "Indian telecom sector is currently witnessing an unprecedented growth curve and a mobile phone has become a multifunctional device.
Reliance Communications is committed to provide the best service offering on quality handsets to our many million customers. This association with Nokia aims to further enhance our superior value offerings, both in terms of service experience as well as functionality, at affordable prices to Reliance Communications' customers " Commenting on this association with Reliance Communications Ltd, Mr. Sunil Dutt, Director, Sales, Nokia India said, "Nokia is committed to provide the mobile phone users in India a high quality and affordable mobile experience. We are confident that our alliance with Reliance Communications to promote the Nokia 1255 at a never before price point, will be well received by our discerning customers." The coming together of these two corporate giants in the telecom industry heralds a new era in the Indian mobile telephony as it unlocks the gateway for a vast majority to enjoy the benefits of mobility.
It also augurs well for achieving the government's goal of 250 million mobile phones by the end of 2007 ahead of schedule. About Nokia 1255: The economically priced Nokia 1255 phone provides CDMA handset users an unmatched feature set in a compact package.
In addition to its superior voice capabilities and easy to use Nokia user interface, the 80-gram phone has built in productivity enhancing tools such as a two-way hands free speakerphone, voice recorder and a calendar with an alarm clock. In recognition of the need to stay in touch while minimizing downtime, the Nokia 1225 phone delivers up to four hours of talk time and up to 10 days of standby time. Additional features on the Nokia 1255 handset are: built-in games, 20 ring tones, selection of user-selectable screen savers, .250 contact phonebook, text messaging, stopwatch and an internal vibrating alert.
About Nokia:
Nokia is a world leader in mobile telecommunications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations www.nokia.com
About Reliance Communications Ltd
Reliance Communications is India's foremost integrated telecommunications company with over 24.5 million Indian and 600,000 global individual consumers. Reliance Communications corporate clientele includes 600 Indian and 250 multinational corporations, and - through its subsidiary FLAG Telecom - over 200 global carriers.
The company has a pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire information, communication and entertainment value chain.
