| Announcing the appointment, Seemanto Roy, Head - Sahara Entertainment Business & Aamby Valley City, said, "As part of our strategic initiatives to further strengthen Sahara One's leadership position in the industry, we have appointed NDTV Media as an exclusive advertising partner for our entertainment channel. We believe that, this arrangement will enable us to deploy our sales resources more effectively and we are sure that this partnership would augment our sales efforts." |
| Seemanto Roy further added, "By leveraging each other's inherent strengths and optimizing returns, we hope to take our television business to the next level. This certainly should prove to be a mutually beneficial arrangement." |
| Commenting on the appointment, Raj Nayak, Chief Executive "� NDTV Media Ltd., said, "We are extremely glad to partner Sahara One Media & Entertainment Ltd., one of the leading companies in television entertainment. We believe that both Sahara One and Filmy are strategically poised to take a big leap forward in their respective genres and there are huge opportunities that are still untapped. Firangi, with the unique distinction of being India's first World Television Channel has tremendous potential given the success of dubbed content in India." |
| He further added, "The timing also perfectly coincides with NDTV Media's media aggregation plans as we foray further into aggregating various media just as we have done for the MDAS aggregation model in the online space with MSN. This is the beginning of a lot of new initiatives in the evolution of NDTV Media's business model." |
| About Sahara One Media & Entertainment Limited (SOMEL) |
| Sahara One Media & Entertainment Limited is one of India's largest entertainment conglomerates, with business operations in the field of Television Media & Motion Pictures. |
| Under its television business Sahara One Media & Entertainment Limited, operates three television channels "� general entertainment channel 'Sahara One', Hindi movie channel 'FILMY' and the newly launched FIRANGI channel. Positioned to showcase in Hindi the best-in-class television programming from around the world, FIRANGI proposes to break new ground with the creation of the WORLD TELEVISION category - a first in the annals of Indian Television. Each channel, targeted to different genre, with innovative programming and quality content, has developed itself as a strong player in the industry. The popularity of the channels extend beyond India, extending into Europe, North America and South America . |
| Under its motion pictures business, Sahara One Media & Entertainment Ltd. operates through its division - Sahara One Motion Pictures. Sahara One Motion Pictures is one of India's largest movie production houses in the business of producing, marketing and distribution of motion pictures in Hindi and other regional Indian languages. Having produced over 35 movies in the last two years, the division is poised for rapid growth in the coming months. |
| About NDTV Media |
| NDTV Media, India's best-known and most respected Media Marketing and Consulting Company. |
| NDTV Media started operations in the year 2002 and is now among the leading revenue generators in the Indian advertising industry in the television and internet sector. The company is led by Raj Nayak, a media professional, known in the Indian media circles for his vision and foresight. |
| With a 1500+ client list across all brands, the largest client count for any independent media marketing company in India, NDTV Media's current bouquet of offerings in the media space include NDTV 24X7, NDTV India, NDTV Profit, NDTV Good Times, NDTV MetroNation and Mi Marathi. In addition to this NDTV Media is also the exclusive sales and marketing representative for MSN in India and for Microsoft Digital Advertising Solutions (MDAS) and is responsible for all revenue generating efforts for the MSN offerings and for the online and mobile verticals under MDAS. |
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