| - Launches its advanced , 'NV' Series, in Digital Still Cameras |
| - New , HD ready Q7 Series in Plasma TVs launched |
| Mumbai, August, 24, 2006: Digital technology leader, Samsung India today announced its plans to achieve a 70% growth in its Digital Media business in the Year 2006. The Digital Media business, which is a new thrust area within the Company's Audio Video portfolio, includes products like Digital Still Cameras, Digital Camcorders, Digital Audio Players (MP3 Players) and DVD Players. "We plan to grow our Digital Media business by launching wow, aspirational products like the NV Series as well as by creating new product segments like the 6-in-1 multifunction camcorders within the Digital Camcorder segment", states Mr. R. Zutshi, Dy. Managing Director, Samsung India. |
| The Samsung 'NV' series in Digital Still Cameras launched today comprises of NV10: the world's first 10 Mega Pixel Digital Still Camera (DSC); NV7: Slim Camera with powerful 7x zoom; and NV3: World's first camera with MP3 & stereo speaker in-built functionality. In addition to the NV Series, Samsung has also launched 3 more world leading products in the DSC category; Digimax i6: the world's first camera with portable media player feature in a Digicam; Digimax L-85: the world's first HDMI camera and Digimax L60: a 6 Mega pixel camera with powerful MPEG4 VGA recording (30fps movie clip). |
| With the introduction of the new DSC range, Samsung has eleven DSC models priced in the range between Rs.8,990/- and Rs.49,990/-. "Our strategy to grow our DSC business is to help the existing analogue consumers to upgrade to Digital Still Cameras on the strength of our aspirational products and attractive pricing. We will also be enhancing our channel presence for this category by tapping both the existing CE Channel as well as strengthening our presence in the photographic channel." states Mr. Pradeep Tognatta, Director-Sales, Samsung India. Samsung is targeting a 400% volume growth in its DSC business this year. |
| Samsung India today announced its foray into the fast growing DVD Camcorder category by launching its VP-DC 163i and VP-DC 565wi DVD Camcorders with powerful optical zoom. MS-11, the Ultra Compact Memory Player from Samsung represents a new segment within the existing Digital Camcorder category with its 6-in-1 functionality "� Webcam, Storage, Camcorder, Digital Still Camera, MP3 Player and Voice recording functions. Samsung India has also breached the Rs.18,000/- price band for Digital Camcorders by pricing its VP-D363i Digital camcorder model at an aggressive introductory price of Rs.17,990/-. With the introduction of the new Digital Camcorder range, Samsung has 8 Digital Camcorder models priced in the range between Rs.17,990/- to Rs.39,990/-. Samsung is targeting a 200% growth in its camcorder business this year. |
| Samsung India, which is a market leader in the Flat Panel television category in India, is strengthening its Plasma lineup by launching its Q7 Series of Plasma TVs in 106 cm (42") and 127 cm (50") screen size segments. These HD Ready Plasma TVs are differentiated on account of their FilterBrightTM technology for sharper, deeper and brighter display in any lighting condition; Smooth Motion Driver for clear and smooth image even in fast moving scenes and their 13-bit processing capability for an amazing display of 549 billion colours. With the launch of these new Plasma models, Samsung now has a lineup of 4 Plasma models in 42" (2 models), 50", and 63" screen sizes, priced in the range between Rs.99,000/- ~ Rs.7,00,000/-. |
| Samsung India is expecting to grow its audio video business (AV) by 50% in the July~December'06 period based on its range enhancement in key AV product categories like Flat Panel TVs and Digital Media products, enhanced channel presence and awareness creation through Samsung Dream Home Road shows. States Mr. Zutshi, "Our considerably enhanced sales infrastructure coupled with our new product launches should help us successfully optimize our festival sales in the second half of this year". |
| About Samsung India |
| Samsung India is a 100 per cent owned subsidiary of Samsung Electronics Co., Ltd. (SEC) in India. Samsung Electronics, the parent Company of Samsung India, is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com |
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