Shaadi.com voted the best Matrimonial Website in the 2011 Reader's Choice Awards

Award Conferred by About.com & the New York Times Company

The readers of About.com nominated and then voted Shaadi.com as the best Matrimonial Web site in the 2011 About.com Reader's Choice Awards. Shaadi.com, founded in 1996, is the world's largest and first successful matrimonial services on the Internet, dedicated to helping people find their soul mates. Today, hundreds of thousands of users have met their life partners through Shaadi.com's matchmaking services that have touched the lives of millions of people all over the world.

Shaadi.com, the World’s Largest Matrimonial Service, has been voted as the “Best Matrimonial Website” in the 2011 Readers' Choice Award by About.com and the New York Times Company. The About Group is part of The New York Times Company (NYSE: NYT), a leading media company. Leading the category for the Best Matrimonial Website, Shaadi.com advances its competitors through incessant innovation and user-friendly experience it provides its members. Shaadi.com has pioneered the matchmaking industry and continues to lead the exciting matrimonial category globally. This award comes shortly after Shaadi.com was named one of the 'Most Innovative Companies' in the World by Fast Company. 

For this recognition, Anupam Mittal, Founder & CEO, Shaadi.com said, “We are indeed honoured with this recognition. As a global matrimonial website, Shaadi.com has altered the route of matchmaking and changed perceptions about seeking partners online. Innovation and customer satisfaction have kept us at the forefront of the matrimonial industry. Our customers have always been the centerpiece of our strategy in creating a world class professional matchmaking service and we thank them as well as the readers of About.com for ranking Shaadi.com the Best Matrimonial Website.”

Commenting on the awards Margot Weiss, Managing Editor, About.com said, "This year's Readers' Choice Awards program had a record number of nominations submitted across more than a dozen categories and featured hundreds of finalists. We are thankful to all our readers for their participation and congratulate Shaadi.com on their success."

Now in its fourth year, the About.com Readers' Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers. From among the many entries received, five finalists were shortlisted in five different categories. Thousands of readers voted for their favorites to ultimately reach the winner.

Shaadi.com’s innovative concepts and features have redefined the reach of matrimonial websites. Trusted since 1996, Shaadi.com has created a world-renowned service that has touched over 20 million people to help them find the right life partner and has been officially certified by prestigious organizations in the world.

To browse through the complete listing click on the links provided below:
http://awards.about.com/

Feathers in our Hat:
Some of the prestigious awards received by Shaadi.com in the past are the following:

• Ranked amongst the world’s 50 Most Innovative Companies by Fast Company
• Best Matrimony Site awards by Web18
• Top 10 Most Visited Websites in India by Alexa
• Most Visited Matrimonial Website in India by Ranking.com
• Best matrimonial website award by PC World Web Awards
• Best matrimonial site by About.com Reader’s Choice
• Most User Friendly and preferred online matchmaking website in India by JuxtConsult
• Awarded the Emerging India Awards 2006 in the IT & ITES category by CNBC TV18  
• Red Herring Asia Top 100 companies awards
• IT People Awards for excellence in Information Technology
• India’s Top 10 Marketers – Business Today’s Annual Listing of Best Marketers
• Deloitte Technology Fast 500
• Deloitte Technology Fast 50

About Shaadi.com
Shaadi.com, one of India’s best known Internet brands and the world’s largest matrimonial service was founded with one simple objective – to provide a superior matchmaking experience to Indians all over the world.  The company pioneered online matrimonials when it launched in 1996 and continues to lead the exciting matrimonial category after more than a decade.  Shaadi.com celebrated its 14th Anniversary in 2010 and has redefined the way people meet for marriage and in the process created a world-renowned service that has touched the lives of 2 crore (20 million) people all over the world and helped over 2million people find their matches. Amongst many other awards Shaadi.com was recently recognized amongst the world’s 50 Most Innovative Companies.

About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com, and CalorieCount.com. About.com is a valuable resource for content that helps users solve the large and small needs of everyday life. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on the findings. CalorieCount.com is an online resource that helps users solve the everyday challenges of losing weight and living a healthy lifestyle. The About Group is part of The New York Times Company (NYSE: NYT), a leading media company with 2010 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.