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Sify launches new logo, identity

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Announcement Corporate
Last Updated : Feb 05 2013 | 3:06 AM IST
Change signals renewed thrust in terms of new services, standards and innovation
 
 
Chennai, India, Monday, January 7, 2008: Sify Technologies Limited (NASDAQ National Market: SIFY), a leader in Consumer Internet Services and Enterprise Services in India with global delivery capabilities, today unveiled the new visual identity of its corporate brand.
 
 
The new logo is a reflection of Sify's outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the 'i' in the name has moved forward, and stands for the Company's promise to keep its customers and stakeholders ahead. For the promise of "Keeping you ahead" reiterates Sify's focus on technology, innovation and new services aimed at keeping customers in the lead by giving them a competitive edge using Sify's services.
 
 
Unveiling the new brand identity, Mr Raju Vegesna, Chairman, MD & CEO, Sify Technologies Ltd., said, "Sify has always been a pioneer and leader in terms of technology and services innovation, and has constantly set industry leading processes and standards. We are now poised to grow further by leading the market with new products & services timed to catalyze the markets both on the enterprise and consumer sides of the business. Our new identity is a reflection of this drive, and is young, fun-loving, dynamic, energetic and self-assured, but with a strong focus on customers and market leadership."
 
 
The change signals to customers that they are interacting with a revitalized company committed to keeping them ahead with dependable, high quality products and services. The new identity is also aimed at contemporizing the brand, and giving it a cool image along with its technology credentials. This is a key factor in building the value of the Sify brand, whose cutting edge and high quality service delivery are a result of technological capability, expertise and experience. A contemporary brand image will also contribute to the company's ability to attract and retain the right talent for its growth and development.
 
 
About Sify
 
 
Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 236 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber café chain across 164 cities and towns. Sify is recognized as an ISO 9001:2000 certified service provider for network operations, data center operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP Solutions and integrated security solutions, and BS7799 certified for Internet Data Center operations. Sify.com the consumer portal of Sify has sub portals like www.samachar.com, www.walletwatch.com, www.sifymax.com and www.chennailive.in, www.bangalorelive.in, www.mumbailive.in,  www.hyderabadlive.in  the city based live video on the web.  The content is available in 5 Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil. For more information about Sify, visit www.sifycorp.com
 
 
 

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First Published: Jan 07 2008 | 12:00 AM IST

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