FHA2012 (Food&HotelAsia2012), Asia’s premier trade event for the foodservice and hospitality industry, is taking place at the Singapore Expo from 17 – 20 April 2012. The exhibition, organized by Singapore Exhibition Services (SES), consists of five specialized shows, namely FoodAsia, HotelAsia, Bakery&Pastry, HospitalityStyleAsia and HospitalityTechnology. Expected to feature more than 2,600 exhibitors from over 60 countries/regions, FHA2012 provides a good sourcing platform for business professionals to meet and exchange ideas, as well as generate new business leads. An impressive 52 group pavilions are also expected at FHA2012.
This event is important for the Indian domestic market as both the primary and processed food industries are expected to grow rapidly. The food sector is currently estimated to be worth over US$200 billion and is expected to reach US$300 billion by 2015. Growing incomes, falling poverty, changing lifestyles and companies racing to capture India’s middle and upper middle class consumers will cause the food market to grow dramatically in coming years.
With both China and India being the two biggest producers and potential consumers of food in the world, Asia will lead the world market in food production and consumption. This makes the biennial FHA2012 a much anticipated fair both local Indian and international trade players as the exhibition will showcase a myriad of food and hospitality products from around the globe.
“More countries in Asia are liberalizing their markets to facilitate foreign trade, marking an urgent need for the foodservice, hospitality and travel industries to enhance their product offerings and productivity to meet growing demands arising from changing consumer habits. With a remarkable contingent of top quality industry players coming from across the globe, it is evident that the five specialized shows together will present a timely and all-inclusive trading platform for sellers and buyers hailing from India,” affirms Mr. Stephen Tan, Chief Executive Officer from show organizer, Singapore Exhibition Services (SES).
FHA2012 will witness an expansion of its exhibition area to 87,000 sqm, serving an expected 54,000 business and trade attendees from over 90 countries/regions, presenting a formidable purchasing power to boost their businesses for the robust Asian market. Key industry players will be attending the show in large numbers, billing the show as the largest trade event of its kind in the Asian region.
In addition to being a premier platform for generating business and networking opportunities, FHA2012 will also be organizing several special events- including knowledge-sharing conferences and culinary competitions, to offer a true all-rounded food and hospitality experience.
Exhibitors’ and Visitors’ Profile The five specialized shows feature an international mix of food and drinks products ranging from raw ingredients to ready-to-eat goods; comprehensive showcase of hospitality equipment; luxurious and modern products catering to the hospitality industry; display of state-of-the-art technologies for tech-savvy hoteliers & restaurateurs; and high quality bakery ingredients and products. These shows are designed to meet the diverse needs of the different segments in the foodservice and hospitality industry.
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FHA2012 will also feature a number of new prominent Indian exhibitors. Indian trade players such as FieldFresh Foods, whose portfolio includes household brand Del Monte fruit juices, will be present, together with many other up-and-coming industry players such as Raj Tandoor Corporation and R & D Engineers.
Visitors will be from varied segments of the hospitality and foodservice industry, including airlines, railways, bakeries, hotels, restaurants, departmental stores, logistics, spas, government bodies, trade associations, furnishings and many more.
Concurrent Events Power-packed Conferences Presented by C-level executives, FHA2012 Conferences such as Consumer Trends & Food Technologies Forum or Food Safety & Supply Forum will offer the hospitality and foodservice industry leaders an effective platform to gather strategic insights on the current state of affairs and emerging business/technology trends that will govern the future. Highly regarded as a premier networking event, the Conferences also serve as a gateway for businesses to generate new business leads and partnerships. Case studies also allow for attendees to learn through practical solutions.
Various World-Class Competitions for Skill Development Adding on to the vibrant marketplace would be a series of competitions where culinary chefs, pastry masters and baristas vie for the title of Asia’s best. World-class competing events, including the FHA2012 Culinary Challenge – Asia’s renowned platform for established and emerging culinary talents to gain worldwide recognition; FHA2012 Imperial Challenge– held once every four years to reveal highest levels of Chinese banqueting techniques and artistry;the third edition of Asia Barista Championship– a premier stage which seeks to boost baristas as a professional career and cultivate Asian appreciation of specialty coffee; and the Asian Pastry Cup – the official pre-selection platform to the World Pastry Cup held in Lyon, France.
Judged by influential connoisseurs in the industry, these highly accredited competitions also serve as an avenue for professionals to gain knowledge, learn new skills and promote their talent to the industry.
Wine&SpiritsAsia2012 The premier event for Asia’s wine and spirits industry professionals, Wine&SpiritsAsia2012 (WSA2012), will also be making its return in Singapore Expo from 17 – 20 April 2012.Co-located with FHA2012, the 12th edition of WSA will boast a stronger presentation of international wines and spirits than ever before, with a projected exhibition area of 5,000sqm and 165 exhibitors from 25 countries. Five group pavilions are also expected to showcase a wide array of products and a host of new labels. The eight group pavilions hail from Australia, Austria, Chile, France, Germany, India, Italy and Singapore. For more information, please visit www.winespiritsasia.com.
Besides the variety of international labels available at the exhibition, fringe events such as the inaugural AFJ-WSA Cocktail Challenge and the prestigious WSA Wine Challenge will also add palpable excitement to the show. WSA Wine Challenge, now in its fifth edition, is organised to the highest international standards, with distinguished panel of judges comprising of reputable sommeliers, wine writers, buyers and educators. The judges will be headed by the Chief Judge Mr. Joel Payne - a highly respected Europe-based American wine expert. The WSA Wine Challenge will be held on 21 - 22 March 2012; a month ahead of the exhibition opening.
FHA2012 At A Glance:
Show: FHA2012 – Asia's largest international food & hospitality trade event (Encompassing FoodAsia2012, Bakery&Pastry2012, HotelAsia2012, HospitalityTechnology2012 and HospitalityStyleAsia2012, and co-located with Wine&SpiritsAsia2012)
Date: 17-20 April 2010 (Tuesday – Friday)
Venue: Singapore Expo, Halls 1-9
Opening Hours: 10:00am – 6:00pm (17 -192 April, Tuesday – Thursday)
10.00am – 4:00pm (20 April, Friday)
Admission: Business and trade professionals only
WSA2012 At A Glance
Show: Wines and Spirits Asia
Dates: 17-20 April 2012 (Tuesday – Friday)
Venue: Singapore Expo, Hall 5, Singapore
Opening Hours: 10.00am – 6.00pm (17 – 19 April, Tuesday – Thursday) 10.00am – 4.00pm (20 April, Friday)
Admission: Business and trade professionals only