Smart Baby Retail Pvt. Ltd., the exclusive distributor of internationally acclaimed cloth diapers, bumGenius, Flip and Econobum from USA based Cotton Babies, Inc., has announced its plans for growth in the Indian market, which include strategic tie-ups with leading retail chains, hospitals with neo-natal care department and branded pharmacy retail chains across several major cities and towns in India. Smart Baby is also planning to add exclusive distributors for specific areas to promote its products and capitalize upon the fast growing baby diapers market in India, which is currently pegged at $100 million and showing healthy signs of growth with the awareness regarding baby care and hygiene on the rise and the increased spending power of average Indian families.
Ms. Rachel Chand, Managing Director, Smart Baby Retail Pvt. Ltd., “We are extremely encouraged with the enthusiastic response that we have received for our cloth diapers from young parents in India. We want to ensure that our products are easily available in all major cities and towns. We are in talks with branded retail and pharmacy chains apart from many hospitals so that our products are readily available over the counter!”
Smart Baby launched bumGenius, Flip and Econobum, over the last few months and has heavily promoted the cloth diapers on the web. All its current sales are being driven from its website www.smartbaby.in. Seeing the response from the target audience, the company has decided to make its entire range of cloth diapers available at major retail stores and pharmacy outlets apart from hospitals specializing in birthing and new mother and baby care centers across many cities including Delhi-NCR, Mumbai, Ahmedabad, Pune, Chennai, Bangalore, Hyderabad, Kolkata, Chandigarh, Jaipur etc.
Created and produced exclusively by Cotton Babies, Inc., USA, which manufactures a full-line of cloth diapering products, bumGenius is an extremely innovative and eco-friendly product line that has received rave reviews and fast sales in the USA since its launch. SmartBaby has also introduced in India, two other very successful cloth diaper brands, Flip and Econobum, from Cotton Babies. All three brands have garnered a lot of interest amongst new parents, the company’s primary target audience.
Jennifer Labit, CEO, Cotton Babies, Inc., said, “We are extremely excited to hear that our innovative product range will now be widely available in India. We are confident that our cloth diapers will surely strike a chord with Indian parents who are sensitive to their baby’s health and the environment and also want to save their hard earned money.”
Cloth diapers offer huge cost savings. It is estimated that parents change a baby’s diaper around 7,000 times in the first two and a half years of a child’s life. The cost of using disposable diapers during this period amounts to a staggering sum of Rs. 60,000 to Rs. 70,000! Compare this to a Cotton Babies full kit of Econobum cloth diapers economically priced at just Rs. 3629 offers an excellent money saving opportunity and gives new parents everything they need to diaper their baby from birth through potty training and.
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“Compared to huge cost of using disposable diapers, the inestimable strain they put on our environment and the health hazards for the babies, cloth diapers offer an extremely healthy, cost effective and environment friendly solution to new parents in India. As the awareness about our cloth diapers and their availability improves further, we expect to have steady growth for the business,” added Ms. Chand.
bumGenius, Flip and Econobum cloth diapers feature several things that make them unique and have enabled the brands to emerge as the best selling cloth diapers in the market. All of Cotton Babies brands feature a one-size fits-all 3x3 adjustable snap system which grows to fit a baby from birth to potty training (weight 3kg to 14kg). The outer fabric of a bumGenius, Flip and Econobum cloth diapers are waterproof, eliminating the need for a diaper cover. The soft suede lining of bumGenius and Flip Stay-Dry Inserts are soft against the baby’s skin and wicks the moisture away from the baby's bottom. bumGenius 4.0 cloth diapers include 2 absorbent inserts and are economically priced at Rs. 1,269 per diaper. Flip Stay-Dry cloth diapers are priced at Rs. 1,125 and come with one Stay-Dry Insert. Econobum cloth diapers are individually priced at Rs.849 and Smart Baby offers great packages deals for new parents with the Econobum trial pack at Rs. 1049 for one cover and 3 cotton inserts or the Econobum full-kit Rs. 3629 parents get 3 covers and 12 cotton inserts and have everything they need to diaper their baby from birth through potty training.
Cloth diapers are also good for environment. It is a fact is that disposable diapers are not readily biodegradable and can add to landfills. According to The Real Diaper Association (www.RealDiaperAssociation.org), disposable diapers may take from 250 to 500 years for complete decomposition. Disposable diapers are primarily used for the sake of convenience. Although disposable diapers have reduced work for mothers, they are slowly becoming a huge disposal problem for India. If only 2% of the estimated 55 million children under the age of two in India use disposable diapers, imagine the landfill that is being created by mountains of non-biodegradable disposable diapers.
“In addition to cloth diapers being more environmentally responsible and much more economical than disposables, our cloth diapers have been specially designed with features that suit the busy lifestyle of today’s mothers,” concluded Mr. Dinesh Chand, CEO, Smart Baby Retail Pvt. Ltd.