On the occasion of World Environment Day, 5th June 2010, ALD Automotive India, one of the leading Car Leasing & Fleet Management Companies announces the launch of its “Go Green” CSR Initiative. For every vehicle leased by us from 5th June 2010 to 6th July 2010, we are providing a mid-range mountain bicycle at no additional cost. This is to promote traveling shorter distances by means of a bicycle which will save on fuel, reduce pollution in and around our cities and also provide better health. This offer during the World Environment month is an initiative to help to care and protect our environment. As an international mobility company, our responsibility is to act everyday to improve your fleet and to limit fuel consumption and CO2 emissions.
ALD Automotive’s focus on the economy, environment and road safety is demonstrated in many countries through its “Blue Fleet “program. Through ALD Blue Fleet, we help companies to design car policies and activities to inspire employees to focus on fuel consumption, CO2 emissions and road safety. In the Indian market, such initiatives have begun in a small way but there is still a long way to go in this area as the car market continues to grow and mature.
Operating in India for the last 5 years, ALD is an established player in the vehicle operating lease business and an industry benchmark for professionalism, transparency and service delivery in India. With a fleet of around 8,000 and a Corporate Customer base in excess of 350, ALD is the No.2 ranked player in the local market. With its corporate head office in Mumbai and branches in Delhi, Bangalore and Hyderabad, ALD is able to serve its clients effectively on a national basis.
The main drivers of growth for our business is the continuing growth of the economy that results in more recruitment which ultimately results in more persons eligible for cars as part of their compensation package. The benefits of operating lease compared to other forms of car acquisition such as outright purchase, loans or finance lease is gaining more awareness and acceptance in the market and this is helping to expand the business opportunities available.
Having established a solid platform for our business, ALD looks forward to the coming years with a degree of optimism. The growth of the car market in India and the increasing trend of cars becoming a key component of salary packages of many companies will lead to a greater role to be played by companies such as ALD in helping to shape car policies of corporates and for companies to outsource this activity to us.
Societe Generale
Societe Generale is one of the largest financial services group in the euro-zone. The group employs 157,000 people worldwide in three key businesses:
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• Retail Banking, Specialized Financing & Insurance: Societe Generale serves more than 30 million individual customers worldwide.
• Private Banking, Global Investment Management & Services: Societe Generale is one of the largest banks in the euro-zone in terms of assets under custody ( EUR 3,073 billion, December 2009) and under management (( EUR 3,073 billion, December 2009)
• Corporate & Investment Banking: Societe Generale tailors solutions for its clients across sectors by capitalizing on its worldwide expertise in investment banking, global finance and global markets.
Societe Generale is included in the socially responsible investment indexes: FTSE4Good and ASPI
www.societegenerale.com
ALD Automotive
ALD Automotive is the operational leasing and fleet management business line of the Societe Generale group. ALD Automotive is one of the largest providers in Europe and a company of reference on its market
• Operates now in 40 countries
• Employs 3,700 persons
• Manages 808,426 vehicles
Combining professionalism and quality of services provides companies with value-added integrated solutions at both national and international levels
www.aldautomotive.com