State from Indian Soft Drinks Manufacturer's Association (ISDMA) on Karnataka ban on colas:"The Indian soft drink industry is shocked at today's developments in Karnataka. The Industry offers a broad range of beverages which we believe can be part of occasions where there is need for hydration, refreshment, nutrition and celebration and are completely safe.To date there has been no conclusive study that establishes that consumption of soft drinks lead to health issues like obesity, diabetes, osteoporosis and tooth cavities in children as has been alleged by the state government.Ban is never the solution and the need is for balancing 'calories in' and 'calories out'. This can be achieved by offering a range of beverage choices and by promoting healthy and active lifestyle. This clearly is a challenge which needs to be addressed by all the stakeholders. Industry is collaborating and is willing to further intensify the engagement in working with all the stakeholders including the government to address this issue.It is important to note that a similar ban order issued by the Karnataka government which was based on unsubstantiated ground was unilaterally withdrawn by the government before the high court.The Industry is evaluating all available options."
