The online shopping scenario has swept through the nation and one of the new entrants in this segment is SoSasta.com. Brainchild of Ananya Bubna, an ex-Googler, the portal offers irresistible deals on lifestyle products and services at unbeatable prices. From fast food to luxury dining, family activities to adventure holidays, wellness to beauty treatment, dry cleaning to event registration, electronic gadgets to cell phones, clothing and accessories, SoSasta.com offers it all. The portal was launched from Kolkata in October 2010.
What influenced Ananya to start the portal was the wave of technological boom where everything happens at the click of the mouse. With the need to make e-commerce an essential part of the commercial ecosystem, SoSasta.com spread its wings across 11 cities across the nation in a short span of time. This initiative and the unbeatable deals offered at the portal won them the best start-up award by Navkriti, a start-up showcase event that empowers the start-up community by giving them the opportunity to exhibit their initiatives and concepts along with the future prospects thereby commemorating their creativity. A strong management team and the best workforce in each city who can read the pulse of the consumers are what made this victory a reality for SoSasta.com. Subscribing to the portal for the exhilarating deals everyday is as easy. Once a predetermined number of people join in to buy the product or service deal on a particular day, it’s sold and everyone gets a coupon code for the fabulous discount, which they can redeem at the merchants location anytime in the next 1 to 3 months. The next day is again a day for a brand new deal.
Ananya Bubna was part of Google’s Profitability division in Asia-Pacific, heading the cost reduction segment. While there, he worked as a finance analyst for emerging market engineering investments. Prior to Google, he co-founded a manufacturing startup and was a consultant at Deloitte’s Strategy & Operations group. With his experience at managing cross-border teams and understanding of the online ad space, Ananya intends to build SoSasta.com as a service to contend with. Ananya spends his free time advising start-ups and taking on speaker engagements. He has a degree in Business and Mathematics and a degree in Economics from Carnegie Mellon University.