SpiceJet, winner of 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year selects Contract Advertising Agency as its Agency on Records. Contract comes on board next month and will work on a national mandate for refining the communication across all media including outdoor and online.
Announcing this in the capital, Sanjay Aggarwal, Chief Executive Officer, SpiceJet Limited said. "Our researches in the past have shown that brand SpiceJet has a good recall. However, we want to take it to the next level. We were looking for an agency that will be able to provide the right blend of strategic insight, cutting edge creative and innovative thinking and a passion to excel. We believe that Contract will be able to partner us best in this endeavor to position ourselves as the best LCC in the Indian skies."
Contract Advertising (India) has won this account in a competitive pitch which included O&M, Bates 101, M&C Satchi, Leo Burnett and Lowe. The incumbent agency Gopika Chowfla Designs hands over the account after a successful association spanning 3 years.
Confirming the development Umesh Shrikhande, Chief Executive Officer, Contract Advertising (India) said "It is wonderful opportunity for Contract to partner the process of building brand SpiceJet. We are looking forward to this high flying journey. SpiceJet is a great brand for consumers who seek genuine value in their flying experience. And Contract is proud to be associated with SpiceJet.
About SpiceJet Ltd.:
SpiceJet is India's 'best low cost airline' *, delivering the lowest air fares with the highest consumer value. We operate 98 flights daily to 17 cities viz. Ahmedabad, Bangalore, Bagdogra, Chennai, Coimbatore, Delhi, Guwahati, Goa, Hyderabad, Jammu, Jaipur, Kolkata, Mumbai, Pune, Srinagar, Varanasi and Visakhapatnam. Our on-time performance is amongst the best in India, at 82%, coupled with a Technical Dispatch Reliability of 99.6%, making us an airline with least cancellations. SpiceJet's new generation fleet of 15 Boeing 737-800 / 737-900ER aircraft are backed by cutting edge technology and infrastructure to ensure the highest standards in safety and operating efficiency.
SpiceJet is the winner of
- 2008 Frost & Sullivan Indian Commercial Aviation Emerging Company of the Year Award (Nov 2008) London
- Smart Travel Asia's Top 10 Best Budget Airlines in Asia (Sept 2008) Hong Kong
- Outlook Taveller's Best Low Cost Airline (Feb 2008) India
- TAFI – Abacus's * Best Low Cost Airline (Sept 2007) Malaysia