| * ARY & B4U join soft launch |
| Mumbai, March 14, 2008: Pyramid Saimira Entertainment Ltd, a wholly-owned subsidiary of Pyramid Saimira Theatre Ltd (NSE: PSTL; BSE: 532791), has entered into a strategic partnership with UK-based Spize TV, a Direct-to-home platform. Through the partnership, Pyramid Saimira Entertainment Ltd will facilitate content agglomeration and new channels services, on Spize TV. An associate company of the Pyramid Saimira Group had earlier picked up an equity stake in Spize TV. Spize TV is a pan-European direct-to-home (DTH) TV platform offering Asian and niche content to viewers in Europe. |
| Spize TV will offer numerous channels in the North Bouquet and South Bouquet categories. The North Bouquet will offer Urdu, Hindi, Punjabi, Bangla, Gujarati and other language channels while the South bouquet will offer Tamil, Telugu, Malayalam, Kannada, Singhalese and Malay channels. Spize TV will also offer Chinese and Spanish bouquets shortly. Spize TV announces the launch of the platform with the complete suite of channels from the ARY Network (ARY Digital, ARY OneWorld, QTV, and The Musik), as well as two channels from the B4U Network (B4U Movies & B4U Music) in its North Bouquet. The fore-mentioned channels have been available since the soft launch of the channel, while the commercial launch for the viewers will be held in April 2008. Spize TV plans to target the 30 million strong European "niche and expat" viewers across Europe, North Africa and Middle East. |
| The deal was advised by Elara Capital of UK and Keynote Capitals of India. |
| About Pyramid Saimira Group |
| Pyramid Saimira Group operates in 5 countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film distribution, film production, TV content production, advertisement, Gaming & Animation, media, Food & Beverages and Realty etc. It has around nine group companies namely, Pyramid Saimira Theatre Ltd., Pyramid Saimira Production International Limited, Pyramid Saimira Theatre Chain Malaysia., Sdn Bhd, Pyramid Saimira Entertainment Limited, Singapore, Pyramid Saimira Entertainment America, Inc., Saimira Realty Private Limited, Pyramid Saimira Production Services Limited, Dimples Cine Advertising Private Limited & Aurona Technologies Limited. |
| Its group holding Company, Pyramid Saimira Theatre Limited, is publicly listed in National Stock Exchange (NSE: PSTL) and Bombay Stock Exchange (BSE: 532791). In the exhibition sector, it has over 53 multiplexes with approximately 800 screens across India, Malaysia, Singapore and North America. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world's third largest cinema operator, based on its number of seats and admissions with nearly 4,36,000 seats as of January 2008. More information is available at www.pstl.in. |
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