SRS Group to invest Rs.40 crore to further expand its food and beverages business by the end of year 2010.
SRS Group, one of India's leading conglomerates with business interests in real estate, multiplex cinemas, retail and food & beverages, has announced the expansion plans for its highly successful chain of food courts, SRS 7dayz, a completely vegetarian multi-cuisine food court with the opening of a new SRS 7dayz food court in Palwal, Haryana.
SRS Group has also reaffirmed its plans to enhance its food and beverages business with an investment outlay of Rs.40 crores to expand the chain of SRS 7dayz Food Courts across many other cities in India including Delhi, Gurgaon, Ghaziabad, Indore, Banaras, Bijnor amongst many others by the end of year 2010. SRS Group also plans to aggressively market its comprehensive range of premium ready-to-eat snacks comprising a wide variety of packaged premium sweets, cookies and namkeens under the brand name of SRS 7Dayz. With this, these high quality products will also be available across a number of cities, typically following the FMCG distribution model for a wider penetration of its packaged offerings.
Dr. Anil Jindal, CMD, SRS Group, said, “We are extremely proud to offer exceptional gourmet dining experience to the residents of Palwal with our new SRS 7Dayz Food Court. We are confident that the pure vegetarian, healthy, and environment friendly foods offered by SRS 7Dayz will find favour with our target customers. Our aim is to offer a diverse menu of vegetarian dishes to please their palates and pamper their spirits while ensuring an unforgettable experience.”
SRS Group’s new SRS 7Dayz Food Court is the 1st in Palwal district, fifth in Haryana and tenth in North India. The SRS Group now has 10 food courts operational – 3 in Faridabad and one each in Delhi, Palwal, Greater Noida, Ludhiana, Jind, Moradabad and Gorakhpur.
“We are committed to offer the best dining experience to our patrons in all locations where SRS 7Dayz is present. Our 7Dayz Food Courts are based on a consumer-focused approach that ensures excellent quality of food and enjoyable ambience to make eating out a real treat,” said Mr. Sunil Jindal, Managing Director, SRS Limited.
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SRS 7Dayz features compact and comfortable sitting format that presents a beautiful ambience which make the food more enjoyable. SRS 7Dayz offers a wide variety of completely vegetarian Indian and continental delicacies to satisfy one’s taste buds.
Some of the special dishes on SRS 7dayz’s impressive menu include North Indian, South Indian, Chinese, Continental as well as an exciting range of chaat, desserts, beverages and much more, which are sure to find favour with the foodies. All of the existing SRS 7Dayz Food Courts enjoy excellent footfall and exceptional turnout especially on weekends.
About SRS Group
SRS Group is a professionally managed organization led by a visionary, Dr. Anil Jindal, and has business interests spanning across real estate, multiplexes, food & beverages and retail. Headquartered in Faridabad, Haryana, the group is driven by a strong service ethos and its ambitious vision and professional management have enabled it to achieve remarkable growth in recent years.
SRS Group is currently developing large infrastructure projects including townships, group housing, hotels, full service malls, food courts, cinemas, IT parks and business parks. All projects are located in the high value Northern India region. The group operations are built on strong technical and financial foundations and are ISO 9000-2000 certified.