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Talk to Friends with new youth product in Orissa

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Announcement Corporate
Last Updated : Jan 20 2013 | 1:11 AM IST

- Now, call friends at 1 paise/4 secs

- 100* SMS free daily - National & Local

- Internet usage of up to 104 MB free, daily

IDEA Cellular, the pan-India mobile operator, has launched a new ‘My Gang’ pack which comes loaded with Tariff & VAS benefits, designed keeping in view the communication needs of the large student community in the region. From economical calling to free SMS’ & GPRS offerings, the product has everything packed together to the liking of today's youth, in Orissa circle.

The new youth product offers Local Idea to Idea calling, at just 1 paise per 4 seconds. The new pack also allows the user to send free 100 SMS’ nationally or locally everyday, for a period of two months. Only the first 3 SMS of the day will be charged at 60p each per day. The pack also offers attractive calling rates for other Local calls which will be charged at just 1 paise per 2 seconds.

Going by the penchant of students to be connected on the internet all the time, IDEA Cellular has also introduced a unique feature in the new Student Pack offering up to 104 MB of Internet usage absolutely free, everyday. This is the biggest USP of this pack and provides tremendous value to the customer.

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The plan comes at a time when the Colleges and Universities are abuzz with fun filled activities, new admissions and new friends in the campuses and would be beneficial to all the students, who look forward to affordable tariff plans for their communication needs. The new Idea Pack can be availed by new prepaid subscribers by simply doing a recharge of Rs. 42. The new ‘My Gang’ pack is available at My Idea Showrooms and Idea Points in Orissa circle.

Launching the new initiative, Aloke Malik, Chief Operating Officer – East, IDEA Cellular said “Idea’s customer centric approach has always helped us create products and services that offer more value to our customers and reward them for putting faith on the Idea network. Now, we are pleased to bring Idea My Gang Pack in Orissa, which not only offers value for money but also strengthens students’ relationship with their peers. As the new session has recently begun and campuses are bustling with activities, college goers are in need of economical means to connect with each other, and to the world of Internet. The Idea Student Pack will not only offer affordable call rates, but free SMS’ and GPRS as well; thus helping us break through this large segment of users in the region”.

About IDEA Cellular LtdIDEA Cellular Ltd. is a leading GSM mobile services operator with over 70 million subscribers, under brand IDEA. It is a pan India integrated GSM operator covering the entire telephony landscape of India, and has NLD and ILD operations. IDEA is listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India.

IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 130,000 employees belonging to 30 nationalities. More information on the company is available at: www.ideacellular.comand on the group at: www.adityabirla.com

 

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First Published: Aug 20 2010 | 3:19 PM IST

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