Times Audience Network (TAN) announced today a strategic partnership with leading video advertising and analytics platform Tube Mogul to launch PlayTime in India.
A video advertising platform that connects brands with targeted audiences, PlayTime is the world’s first 100% transparent ad platform for video advertisers.
Under this partnership, the digital video arm of the Times Group will sell PlayTime to advertisers, who will be able to reach Indian audiences on leading publisher sites and social networks through rich, engaging video ad units on a cost per view basis. The results will be tracked in real-time, with easy access to reporting on views, minutes-watched, social sharing (i.e. Facebook shares) and more.
Commenting on the partnership , Rishi Khiani, CEO, Times Internet Limited, said: “TubeMogul is the leader in online video measurement and video analytics. The in-banner video solution completes TAN’s offering of providing advertisers with the best of online video brand solutions.”
PlayTime is unique in the industry for its unrivaled accountability, giving advertisers complete control on where their ads run, transparency on placements and detailed reporting on metrics brands care about. Launched in March 2010, PlayTime has powered over 150 major brand video advertising campaigns, delivering over 100 million views.
Marc Galens, Vice-President, International, TubeMogul, said: “Online video viewership in India is growing at an astounding rate of 5.8% per month in 2010. The TAN is at the center of this growth, and we are excited to connect their advertisers with audiences in a new way.”
About Times Audience Network
The Times Audience Network (TAN) is the digital video arm of the Times Group. A part of Times Internet Limited, TAN syndicates and monetizes digital video content for top tier online video publishers, including Times Now, Zoom, ET Now, Star News, AajTak, India TV, Headlines Today amongst others.
About TubeMogul
TubeMogul is the leading video advertising and analytics platform that connects advertisers with highly targeted audiences. TubeMogul is making video advertising accountable by delivering unprecedented control, transparency and brand metrics to advertisers. Using TubeMogul’s platform, advertisers can reach over 90% of Internet users with all forms of digital video and be confident that their media dollars are generating the brand impact they desire. Advertisers and marketers never again have to choose engagement and accountability over reach.