Mumbai, March 27, 2007: The long wheelbaseTata Indigo XL is the official car and associate sponsor for the Lakme Fashion Week 2007 being held in Mumbai at the National Centre for the Performing Arts (NCPA) from March 27 to 31, 2007. |
Launched in January 2007 as a premium up-market sedan, the Indigo XL provides unmatched luxury and comfort at its price points. In its second month of launch, the car is acquiring a growing customer base, wooing people away from some of the D and E segment offerings in the market. |
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Mr Rajiv Dube, President, Passenger Car Business Unit, Tata Motors, said , "That the Indigo XL is the official car of the 2007 Lakme Fashion Week is an apt endorsement of its style and luxury quotient. As the fashion event of the year in the fashion capital of the country, there could not be a better association of two homegrown Indian brands in the lifestyle space ." |
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In keeping with the Indigo XL's positioning, a specially designed area called the ' Indigo XL Lounge' has been set up at the venue for interactions with top models, designers and other VIP guests. |
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About Tata Motors |
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Tata Motors is India's largest automobile company, with revenues of US$ 5.5 billion in 2005-06. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, and South East Asia and in Australia. |
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Tata Motors and Fiat Auto have announced the formation of an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets. Tata Motors already distributes Fiat-branded cars in India. |
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The company's international footprint include Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spain in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-based body-builder of buses and coaches; and a joint venture with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market pickup vehicles in Thailand. |
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Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Córdoba, Argentina. Tata Motors has research centres in India, the UK, and in its subsidiary and associate companies in South Korea and Spain. |
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