Tata Photon Plus, mobile broadband service of Tata Teleservices Limited has entered into a strategic marketing alliance with James Cameron’s forthcoming spectacular trailblazing Action – Adventure epic Avatar.
This is the first time that Tata Photon+ is associated with a big ticket Hollywood project on such a large scale. AVATAR has been made using the proprietary fusion digital 3-D camera system developed by James Cameron and cutting-edge photorealistic CGI.
Speaking on the association, Mr. Trivikram Thakore, Vice President, Marketing Communication, Tata Teleservices Limited said, “We are very please to associate with Avatar, which is a blend of live-action and new virtual photorealistic production techniques. Avatar and Tata Photon Plus signifies the excellence in technology and innovation and will take the experience to a different level.”
In India, Fox Star Studios is planning to release the film on a grand scale, confirms Mr. Vivek Krishnani – Head Marketing Distribution & Syndication. Fox Star Studios India, “AVATAR is the biggest cinematic event of the decade and there is an incredible buzz around the film in India and we are going all out to give it the best possible release. AVATAR delivers a fully immersive cinematic experience of a new kind and is sure to enthrall audiences. We are glad to be associated with like minded partners like the house of Tata’s in India with their High Speed mobile Broadband brand Tata Photon Plus.
Both brands drive synergies in technological innovation and we felt this is a perfect platform to have Tata Photon Plus associate with us and support the launch of AVATAR we are thrilled with the support this association brings to widen the reach of AVATAR the film to a Pan Indian audience, he further added.”
Tata Photon Plus is an express mobile broadband service, which is up to 20 times faster than existing mobile wireless service, reflects innovation and breakthrough in technology, and that’s the promise of Avatar – which uses never seen before technology to make the most engrossing film of all times.
Special Merchandise
Tata Photon+ users will get a chance to win exciting AVATAR merchandise on purchase of Tata Photon+. During the period, Photon+ would be sold in special Avatar packaging.
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About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions to its customers under the Tata Indicom, Tata DOCOMO, Photon and Walky brands, and uses both the CDMA and GSM technology platform(s) for its wireless networks. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 350,000 towns and villages across the country. In November 2008, Tata Teleservices entered into an agreement with Japanese telecom major NTT DOCOMO, and this transaction marks a key step in the strategic evolution of Tata Teleservices Limited. Tata DOCOMO has so far launched GSM services in 15 telecom Circles, and the remaining part of the country is also expected to be covered shortly. In December 2008, Tata Teleservices announced a unique reverse equity swap strategic agreement between its fully-owned telecom tower subsidiary—Wireless TT Info-Services Limited—and Quippo Telecom Infrastructure Limited, thereby becoming the largest independent entity in this space. Tata Teleservices’ bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony and Wireline services.
For details, visit www.tatateleservices.com, www.tataindicom.com, and www.tatadocomo.com
About Fox STAR Studios:
Fox STAR Studios is a joint venture between Twentieth Century Fox, one of the world’s largest producers and distributors of motion pictures and STAR, Asia’s leading media company to produce world-class local-language films in Asia for worldwide distribution. The joint venture is making its first foray in India and will soon expand into other markets including Greater China and South East Asia.
About AVATAR
Produced by 20th Century Fox (Fox Star Studios India), AVATAR is an epic action adventure made by renowned filmmaker James Cameron. It is the story of a wounded ex-marine, thrust unwillingly into an effort to settle and exploit an exotic planet rich in bio-diversity, who eventually crosses over to lead the indigenous race in a battle for survival. The film stars Sam Worthington (Hart’s War, Rogue), Siqourney Weaver (Alien) & Zoe Saldana (The Terminal). AVATAR releases worldwide on Dec 18 in 2D & 3D. In India, the film will also be dubbed in Hindi, Tamil & Telugu.
www.AVATARmovie.com