Theme ventures has been appointed , this week , as the nodal agency for corporate employee sales by Delhi based Toshali resorts for its properties in Shimla ,Puri and Jungle resort in Orissa. Toshali resorts is exploring the corporate domain to tap upwardly mobile weekend holidayers by offering innovative weekend schemes to working couples . Theme Ventures , a diversified BTL marketing agency , will drive home a dozen odd corporate alliances every month across key metros , for the resort chain.
Commenting on the sign up with Toshali resort chain, Rajan Guha , Chief executive , Theme Ventures said in Delhi on Monday, “The resort and travel firms are increasingly looking at short haul domestic tourists .Corporate premises provide a fertile ground for customer hunting . The realization that direct marketing options come cheaper than mass advertising is fast gaining ground among travel and tourism players. I am excited about the fact that Toshali is the first resort chain to try out marketing techniques which was so far practiced by consumer durable companies.”
Besides Shimla and Puri Toshali also owns jungle resort in Orissa with over 30 acres of land which is being positioned as a exotic holiday destination.
Says Mr HariharPatra, Executive Director , Marketing , Toshali Resorts “ Experimental marketing is the new buzz . We ought to find ways to talk to consumers directly . For expanding properties like ours , we cannot depend on word of mouth alone . And print advertising has a lot of spill over cost.”
According to Mr Patra , Theme Ventures , has been signed up to drive a direct to employee sales campaign inside big corporates . The agency shall be responsible for setting up kiosks inside large corporate for day long employee communication . Luckrative schemes and employee offers have been designed for this summer . “ We would drive this activity for next six months in 60 select corporates in Gurgaon and Noida . Depending on the yield , we shall extend the similar activity to Kolkata to draw visitors for the Orissa properties .” quips Harihar Patra , Executive Director , Toshali Resort International.