Mansion House Brand Official Cheerleader Sponsors for Team CSK for 3 years
Mumbai-based Tilaknagar Industries Ltd. (TI) – leading manufacturers of Indian Made Foreign Liquor (IMFL) is now the official cheerleader sponsor of the IPL team Chennai Super Kings. This will entitle TI to leverage its brand – Mansion House to sponsor the cheerleader costumes and also get to brand the podium at all the stadiums where these cheerleaders will get stationed during the IPL matches. The IPL season begins from April 8, 2011.
In addition, the sponsorship will now entitle TI to leverage all of CSK’s brand communications into its marketing initiatives during this period of association as part of the engagement.
“It gives us immense pleasure to be associated with probably the best team in the IPL circuit. We see this engagement as the beginning of a new chapter in our corporate identity and are excited to leverage the association of a 75 year heritage of TI with the reigning superstars of the IPL circuit. I am confident that the engagement will add immense value to our businesses,” said Amit Dahanukar, Chairman & Managing Director.
About Tilaknagar Industries Ltd: Tilaknagar Industries Ltd. (TI) is an India-based company operating in the alcoholic beverage industry. The Company's products include whisky, brandy, gin, rum and vodka. It currently has more than 40 brands across a diverse range of price and product segments and an ever growing, loyal customer base. TI markets its products across a large number of southern states in India and is gradually assuming a pan-national presence. It also exports its products to Western Africa, the Middle East, the Far East and Caribbean countries. Recently, it has bagged the ‘Best Business Partner of CSD-Liquor Category' Award and ‘World Star Award’.About Chennai Super Kings: Chennai Super Kings is a franchise cricket team based in Chennai that plays in the Indian Premier League. The team is captained by Mahendra Singh Dhoni and coached by Stephen Fleming. They are the current holders of the IPL trophy, having won the 2010 Indian Premier League. They were the runners-up of the inaugural season and semi-finalists of the second edition and are the only side to make it to the semi-finals in all the three editions of the tournament. The Super Kings have qualified for two Champions League tournaments, firstly the 2008 edition, although the tournament was subsequently cancelled, and the 2010 tournament of which they became Champions.