Titan Industries Limited today announced the national roll out of Titan Eye+, the company's foray into the eyewear segment. This venture represents Titan's third major line of consumer business after watches and jewellery. Going forward, Titan Eye+, the youngest and fastest growing exclusive eyewear chain, will continue to pursue an unprecedented expansion plan and setup over 200 stores in the next 3 years.
Speaking on the latest venture, Mr. Bhaskar Bhat, Managing Director, Titan Industries Limited said: "Titan Eye+ is our new venture aimed at redefining the eyewear market in India. Benchmarked against the best in the world, Titan Eye+ will offer a huge choice of products, a completely new shopping experience, caring service and high quality products unheard of in the Indian market. We are confident that we will emerge as the leader in Eyewear as we have done in Watches and Jewellery in the past"
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With this national roll out, Titan Eye+ will change the face of the eyewear industry and straddle the marketplace with stylish products and exacting quality standards, unparalleled in India's eyewear industry. Titan Eye+ will herald standardisation and new practices in the highly fragmented and undifferentiated Indian eyewear segment. These specialized eyewear outlets will offer solutions in terms of products and services.
Commenting on the occasion, Mr. S. Ravi Kant, Chief Operating Officer - Eyewear Division, Titan Industries Limited said, "With an objective to cater to end-to-end eyewear requirements, we at Titan Eye+ will offer the best in terms of contemporary designs and style that match international trends and quality coupled with an outstanding retail experience to our customers across the country".
The current Indian eyewear market is sizeable. Nearly 30% of the population requires vision correction and given our climatic conditions a large number of people need to wear sunglasses. Growing at the rate of 15