TME Mumbai has been assigned the mandate of managing media requirements of Allied Blenders & Distilleries Pvt. Ltd. (ABD), the third largest spirits company in India , promoted by industry stalwart Mr. Kishore Chhabria. The company manufactures some leading brands such as Officer’s Choice, Wodka Gorbatschow, Jolly Roger Rum etc. This win followed a multi-agency pitch called for recently by ABD.
Speaking on this Ahmed Rahimtoola, Vice President Marketing, Allied Blenders & Distilleries Pvt. Ltd said “ABD has currently very ambitious growth plans including new launches in the pipe-line, we were looking for a partner to deliver our communication to the target audience in the most appropriate manner and TME’s approach seemed to be in line with our thinking”
Divya Radhakrishnan, President TME said “It is our privilege to be associated with the prestigious ABD Group. We look forward to delivering cutting-edge solutions to meet the needs of various brands in ABD’s portfolio”
About TME:
TME is the media company of the Rediffusion Y&R group who has been in the business of delivering media solutions since 1999. TME’s unique product offering of delivering “Opportunity to Experience” tm (OTX) through its process of Market Contact Planning tm is augmented by an indigenously developed tool-kit & process. TME has offices across Mumbai, Delhi, Kolkata, and Chennai . TME’s client repertoire has clients such as Parle Products, HDFC home-loans, Tata Motors (CVBU), Taj Group of Hotels, Sleepwell Mattresses, KS Oils, Indian Overseas Bank among others