Transcend is Taiwan's No.1 USB flash drive and portable media player brand: GfK Group

Transcend Information, Inc. (Transcend), a world leading manufacturer of flash memory products, has announced that it has been named the number one USB flash drive and portal media player brand in Taiwan, based on a recently released 2008 retail market report by German research firm, GfK Group. 

Speaking on the achievement, Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, “We are extremely proud to have received this recognition and would like to extend our gratitude to our customers who have placed their trust in our brand and have bought our products. We are confident that we can manage this remarkable feat time and again as Transcend is continuously winning new customers because of our consistent quality and value-for-money products range.”

In the Asia Pacific region, GfK's "No.1" awards were presented to each participating country's top-selling brands in different product categories according to GfK retail audit data. The awards are based on total unit sales from January 2008 to December 2008. To receive an award, the brand must be in general distribution in the country to which the award is related, and also be number one in unit sales.

Transcend has recently made great strides in the areas of channel management and brand development, and now enjoys a worldwide leading position in the NAND Flash market. Already a global leader in the manufacture of DRAM and flash memory products, Transcend will continue to move forward, utilizing its ability to develop advanced technology to provide comprehensive product and service solutions to its customers around the world.

The GfK Group is one of the largest market research companies in the world. Founded in 1934, the group employs a staff of about 10,000 people working in 115 operating companies to deliver knowledge on markets and sectors that cover more than 100 countries across the world. Its research activities are divided into five business divisions: Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare.

About Transcend
Transcend is a globally recognized leader in the manufacture of memory products and peripherals. Established in 1988, Transcend offers a full line of standard and proprietary memory modules, USB flash drives and portable hard drives, solid-state disks, MP3 players, flash memory cards, card readers, and multimedia products. Transcend has manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Taiwan, and China. For more information, please visit www.transcendusa.com.