India contributes around 10% to Transcend’s global sales; Monthly shipment to India crossing 1 million pieces every month.
Transcend Information, Inc. (Transcend), a worldwide leader in storage and multimedia products, has announced that its global sales revenue for the month of April totaled US$84.94 million, which is a growth of 14.9% compared to US$73.95 in March. As for the company’s monthly product shipment breakdown, flash memory products contributed to 59.2% of sales, while DRAM modules accounted for 21.4%. New product lines including digital music players, portable hard drives and digital photo frames amounted to 19.4% of the company’s total sales revenue. In addition, Transcend’s combined product shipment reached a total of 8.19 million pieces in April. The major contributors to this total were flash-based products, of which 2.02 million flash drives and 4.85 million flash cards were sold, amounting to YoY growth of 37.3% for flash cards. Shipments of DRAM-based products totaled 910,000 pieces, and new product lines reached 404,000 pieces, with a YoY growth of 84.1%.
Mr. Austin Huang, Regional Head - Sales, SAARC & APAC, Transcend, said, “Our rising revenue sales and revenue graphs demonstrate the growing popularity of Transcend products workdwide and in India. For past several months, Transcend has been achieving monthly shipment of 1 million pieces to India and we currently hold a clear position No. #1 for USB flash drives in the India Market. As for memory modules, HDD and memory cards, we have good rankings in India and are amongst the frontrunners. India is a huge and extremely important market for Transcend and therefore, we invest a lot of time and resources in strengthening our presence in the country. We are continuously working on reinforcing our brand equity and visibility and enhancing our channel relationships and market penetration.”
Thanks to effective channel deployment and close cooperation with distributors, shipments of flash cards reached 4.85 million pieces in April, the second highest number ever recorded. Transcend continues to diversify its digital photo frame product line to meet different customers’ need. Consequently, there is an overwhelming response from the developed countries. In addition, Transcend is now the No.1 non-Japanese photo frame brand in Japan. As a result, the company’s sales of digital photo frames continued to grow, with a total of 34,900 pieces sold in April. Moreover, Transcend’s external hard drives, many of which are now equipped with industry-leading shockproof features, achieved a record-high shipment of 152,000 pieces in April. Sales of other strategic products including card readers, digital music players and solid-state drives also continued to grow steadily.
Transcend expects substantial shipment and sales revenue increases for both DRAM and NAND flash-based products in May, as the average unit price of products are predicted to remain stable due to steady NAND flash and DRAM chip prices. As for marketing its strategic products, Transcend will continue to strengthen its sales channels and collaborate with global distributors. In addition, Transcend is growing its sales infrastructure from existing IT, Photo Imaging and Telecom retailers to include other types of resellers. This expansion is designed to target different customers’ purchase behavior and further extend Transcend’s global sales scope.
About Transcend
Transcend is a globally recognized leader in the manufacture of memory products and peripherals. Established in 1988, Transcend offers a full line of standard and proprietary memory modules, USB flash drives and portable hard drives, solid-state disks, MP3 players, flash memory cards, card readers, and multimedia products. Transcend has manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Taiwan, and China. For more information, please visit www.transcendusa.com.