The fantasy cricket game, powered by Dream11.com, allows corporates to play for free and win amazing prizes.
As the cricket fever soars and the World Cup mania intensifies, UTV Action has launched a first-of-its-kind corporate fantasy cricket game titled “BALLA BOL” on www.dream11.com/utvaction, which is powered by Dream11.com - The World’s No.1 Fantasy Cricket Game. Taking the Indian passion for cricket a step forward, the action packed channel gives its patrons a chance to own an online cricket team this World Cup complete with trading players of their choice and earning points with every match. Adding to the excitement, a few correct clicks can have patrons take home Apple ipods every week and the finale will see 3 lucky winners being gratified with swanky Apple iPads, all for free!
Based on the World Cup matches, Balla Bol has corporate officials register on the website www.dream11.com/utvaction and create their own cricket teams. The users are allocated a budget of Rs. 100 Cr in which they need to buy 11 players for their team as well as a 12th man. The deadline to create the online team is 30 minutes prior to the live match. The users are allocated points based on how their team players perform in real life matches.
Having witnessed an overwhelming response in the first two weeks since its launch, Balla Bol is all set to create a new benchmark for corporate tournaments. Breaking conventional norms, a surprise package of two women, Neha from Madison and Namita from Microchem are seen leading the fantasy cricket charts, which reinforce the fact that Balla Bol has cut across genders. Balla Bol is supported by a trade centric campaign comprising mailers, advertisements in leading trade magazines and an extensive LinkedIn campaign.
Speaking on this initiative, Harsh Jain, Founder & MD, Dream11.com, said, “Dream11.com is delighted to be associated with UTV Action in launching India’s first Corporate Fantasy Cricket competition. We are very confident that by playing our Fantasy Cricket Game, UTV Action’s partners will not only appreciate this innovate engagement exercise but also strengthen their ties with UTV Action.”
Kunal Mukherjee, Head Marketing, UTV Action comments; “The channel has created this property keeping in mind the passion for cricket in our patrons. We have already seen a tremendous initial response and are sure to build on it with more enthusiasts getting hooked on to Balla Bol throughout the cricket season this year.”
To get a feel of the game log on to www.dream11.com/utvaction and start making your dream team. You might be the lucky one to win the exciting prizes!