Volkswagen India today inaugurated India’s first ‘Quick Start Modular 3S Dealership’ in Raipur, Chhattisgarh. Volkswagen Raipur will be the company’s first 3S facility in the state of Chhattisgarh.
This unique concept is a mobile deployment, including dismounting and relocation, enabling the showroom to create fast sales and service facility. The entire facility takes 3 weeks for foundation and 3 weeks for assembly at the location.
The 8 module dealership features 3 cars on showroom display, parts storage facility, 4 workshop bays, service and sales office, customer & driver lounge , social room for employees and lavatories.
The container showroom of Volkswagen Raipur will offer premium buying experience to its customers, at par with the Volkswagen’s global standards of sales and services.
The showroom is also equipped with state-of-the-art service facility well-equipped with tools and equipment capable of servicing 10 cars per day.
The launch of this unique showroom comes at a time when Volkswagen is ready to start sales of its premium hatchback the new Polo from March this year.
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Commenting on Volkswagen’s dealer network strategy Mr. Neeraj Garg, Member of the Board & Director, Volkswagen Passenger Cars said “Our partnership with Volkswagen Raipur reiterates Volkswagen’s strong focus on widening our presence across key markets and supporting our customers with prompt and efficient services. We are confident that our partnerships will be major milestones for our expansion plans in India.”
He further added “Raipur is the first city where we have introduced our ‘Quick Start 3S Modular’ concept. This is a unique, one of its kind initiative, by any automobile manufacturer in India to enhance our sales turnover. This is definitely another milestone for us in the country.”
Volkswagen has already established 40 dealerships across key cities in the country.
According to Mr. Radhey Shyam Aggarwal, Dealer Principal, Volkswagen Raipur, “We are pleased to partner with Volkswagen and look forward to building strong relationships with our premium customers here. We are confident of providing Volkswagen’s global standards of experience to our customers as all other Volkswagen international dealership”.
As with every other Volkswagen dealership, Volkswagen Raipur has been provided intense training in management of sales, service, spare parts and business systems to assure customers of the best-in-class pre and post sales ownership experience.
The expansion is in line with Volkswagen India’s strategy to establish its presence across India to not only expand its base of Passat, Jetta, New Beetle and Touareg owners but also drive in its first hatchback-the new Polo to a wider consumer base.
In 2008 Volkswagen India sold 1566 vehicles and in the year 2009 the company has sold 3039 vehicles across the country.
About Volkswagen:
Volkswagen, the largest carmaker in Europe sells its broad model range from the Fox to the Phaeton in more than 150 countries worldwide. Volkswagen currently offers the Jetta and Passat, assembled in Aurangabad for the Indian consumers. Also available on sale now is the iconic New Beetle and the powerful SUV Touareg