~Over 700,000 children battled it out in India’s largest online gaming championship for children
Kwality Walls successfully concluded the third edition of Paddle Pop Gaming League with Western Warriors from Mumbai as its winners. The grand finale organized by Zapak, as the execution partner took place in Mumbai where the top 20 finalists battled it out to win the ‘Paddle Pop Gaming League 2010’.
Vinayak Sengupta, Aditya Sharma, Karan Agrawal, Aryan Bansal and Kevin Vyas from Mumbai represented Western Warriors in the ‘Paddle Pop Gaming League 2010’.
Paddle Pop Gaming League is a unique children’s gaming property that draws on the excitement & thrills of Online Gaming to build a competitive platform for the tech savvy children of today. Paddle Pop is a very popular brand of ice candies for kids. It is a part of Kwality Wall's from the house of Hindustan Unilever.
Paddle Pop Gaming League 2010 scaled great heights in its 3rd edition by establishing itself as ‘India’s Largest Online Gaming Championship for Children’ by having 7 lakh children in the age group 8-14 yrs participate from across 22 cities & towns of India to form 4 regional teams - Northern Ninjas, Southern Samurais, Eastern Emperors, and Western Warriors.
Kombatei was the theme for the 2010 edition of PPGL, which saw the Paddle Pop Lion take on Shadow Master and his new allies by undergoing Shaolin Kung Fu training to learn new combat skills. Children played 3 Paddle pop Kombatei based games – Punch Out, Ninja Secrets and Fast Faster Fastest in the first phase of Online Preliminaries hosted on www.paddlepop.in . Participating children played through 4 zones to qualify for the second phase of Intra Zonal Finals. 1100 children played the Intra Zonal Finals on the 30th & 31st of October on the popular online racing game – Crazy Kart. 20 Winners (5 from each Zone) emerged as the finalists.
After having received an over-whelming response for 3 years consecutively, Paddle Pop Gaming League has established itself as the premier gaming tournament that children from across India look forward to.
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The winning Team won the title of the Paddle Pop Gaming League Champion 2010 and additionally got a chance to be on National Television. Winners received Sony PSPs, I Pod Shuffles, Gaming Consoles from Mitashi & Gaming Hampers from Zapak Games.
Commenting on this Mr. Punit Misra, General Manager, Kwality Walls said, “Paddle Pop is a brand for kids from the Kwality Wall’s portfolio. It consists of an attractive range of ice candies for kids. The essence of the Paddle Pop brand is kid’s fun, play and adventure. Today, online gaming is a major attraction for kids, and a key component for their world of fun and adventure. So, we thought of doing something in the gaming space. Hence, the idea of hosting the Paddle Pop Gaming League (PPGL) with Zapak. This is the third edition of PPGL and we have had an overwhelming response. 7 Lakh participants this year versus 1.61 Lakh in 2009.I would like to thank all the participants for this. Looking forward to more successful gaming leagues next year and beyond”.
“Gaming is synonymous with children and Zapak together with Kwality Walls is trying to boost the gaming culture amongst kids in the country. Not only did we get a tremendous response from all over the country but it’s the support also of today’s tech savvy generation which helps us bring more innovative styles of online entertainment. Paddle Pop Gaming League has had 3 successful editions so far which proves the fact that it has been well accepted by children. We look forward to offering much more excitement to them year on year with Paddle Pop Gaming League.” said Rakesh Rao, Business Head – Consumer Activation, Zapak Digital Entertainment Ltd.
About Zapak Digital Entertainment Ltd:
Zapak Digital Entertainment Ltd. is India’s largest gaming company that addresses the complete value chain of Digital Gaming. With currently 8 million registered gamers, Zapak.com is not only the largest casual gaming sites in the country but amongst the top gaming sites in the world.
Zapak owns the largest chain of dedicated gaming cafes in the country – Zapak GamePlex. These are first of its kind, high speed gaming cafes that offer world class gaming content to the Indian user. Presently there are over 100 cafes in more than 40 cities in India. Zapak Games, the Licensing & merchandising arm of Zapak has created one of India’s largest retail distribution network with presence in over 5000 retail outlets across 135 cities all across India.
Zapak is also the biggest publisher of Massively Multiplayer Online Games (MMOG) in India. It has launched some of the world’s most popular MMOG titles such as “Crazy Kart” (in partnership with Shanda, China’s largest Gaming company worth $ 3 Billion) and “Runescape” (world’s second largest MMO with over 8 million subscribers, in partnership with Jagex Games Studio).
Zapak has a division, Jump Games, which is the leading Global publisher and developer of Online and Mobile Entertainment with global distribution across North America, South America, EMEA and APAC on 80 networks across 40 countries. Jump also publishes leading entertainment applications on the ITunes App store, Blackberry App world, Nokia Ovi amongst others and has had top selling applications/games around the world. Our leading games can be accessed through 80 leading networks across 40 countries worldwide like Verizon Wireless, ATT Wireless, Vodafone, Orange.
Zapak works closely with most of the leading global gaming and entertainment players such as EA, Microsoft, Valve, Popcap, Boonty, Payfirst, Disney, Universal Studios, Shanda, Jagex, Cartoon Network, THQ, iPlay, Hands-On etc.