Overwhelming response received for month long Irish Spirits Festival at DDF, 2 couples win all expenses paid trip to Ireland
Delhi Duty Free, India’s largest duty free retail space at T3 at IGI Airport in Delhi & Bord Bia, the Irish Food Board today announced the winner of the month long Irish Spirits festival running at Delhi Duty Free – the ‘Spirit of Ireland’. The month long festival offered buyers of Irish spirits from Delhi Duty Free attractive discounts and an opportunity to fill a coupon to win an all expenses paid trip to Ireland.
Vaibhav Badodkar, who works with the private sector and Colonel Jit Singh, an army officer are the two lucky winners who would now get an all expenses paid trip to Ireland, courtesy Bord Bia. The promotion saw over 20 different Irish spirits and a variety of chocolates on offer at concessional prices at Delhi Duty Free, with a select few also being available for tasting. The Ambassador of Ireland, Mr. Kenneth Thompson announced the names and gave away the prize to the lucky winners after taking out the draw of lots at his residence.
Announcing the names of the winners, Mr. Kenneth Thompson said “The launch of the month long ‘Spirit of Ireland’ festival at Delhi Duty Free was a very noble idea as travelers were made aware of the wide variety of brands and flavours available in Irish Spirits. I am very happy to handover the winner’s voucher to Vaibhav and to Ms. Harpreet Kaur, wife of Colonel Jit Singh, who very rightly deserve to now enjoy a week long holiday in Ireland”.
“We have received an overwhelming and an extremely encouraging response to the ‘Spirit of Ireland’ festival that ran at the Delhi Duty Free. Travelers were very excited with the variety on offer and Irish spirits flew off the shelves all through the month. The Irish Ambassador has been very kind to spare time for announcing the festival and for now announcing the winners. We wish the winners have an enjoyable holiday in Ireland” said Abhijit Das, Head of Marketing, Delhi Duty Free.
The festival saw different Irish spirit brands being available at concessional prices, with a few being available for tasting as well. Ireland is considered to be the birthplace of whiskey, and Irish whiskey is currently one of the hottest spirits categories in the world. Cream Liqueur also owes its birth to Ireland, with Bailey’s being launched in Ireland in 1974 and now being sold in over 130 countries around the world.