The exhibition organized by METI (Ministry of Economy, Trade & Industry) Govt. of Japan along with India Design Council (IDC) & FICCI, ruminated on the relevance of Design in the automobile sector.
In a bid to emphasize on the relevance of design in Automobile sector, India Yamaha Motor Pvt. Ltd. showcased its flagship muscle bike VMAX at the three day long Japanese Design Exhibition – ‘Good Design is Good business’. As part of the Exhibition, Yamaha participated in a Presentation Session today to throw light on the design aspect of VMAX, from its super bike arsenal.
The VMAX is a monster machine with a 1679cc V4 engine, boasting a displacement 10 times larger than the average motorcycle in India. The highlights in the VMAX design are “creation of a true original” among motorcycles. The design expresses both dynamism and pursuit of the extremes of “power and beauty,” which are linked concepts that are deeply rooted in the cultural environment of Japan. The pride of Yamaha is the V-4 engine which is inspired by a power that feels almost infinite. This made the designers of VMAX use the infinity symbol (?) as motif for the engine’s input and output components.
This second generation model is the first model change in 23 years as it percolated from the highly original shape of the first “VMAX” introduced in 1985. The VMAX has always had a strong influence on the market and is a symbol of power that has become an industry standard. It enjoys a status symbol associated with style, power and machismo among motorcycle lovers to this date.
The design philosophy of Yamaha is equally expressed in the mass motorcycle models such as FZ & SZ series. In FZ16, the “triple macho” concept guides the overall silhouette of the bike, the individual body parts & the chassis and produces a wonderfully wild and rugged impression. The SZ series design is developed around the concept of the stylish urban commuter and is intended to create an impression of “powerful and robust” and a “sensation of high speed”.
Commenting on the occasion, Mr. Jun Nakata, Director - Sales & Marketing, India Yamaha Motor said, “Being supported by bodies - METI, IDC and FICCI, Good Design Exhibition is a unique platform to reach out to our audience and industry alike. Our presence at this Exhibition is vital to demonstrate the technical prowess of our products and showcase the Yamaha DNA. Since 2008, Yamaha has been pulling out all the stops when it came to product innovation and technological advancements. Practically every model which the bike lovers drooled over in the past made in-roads to the Indian market -- the R1, MT 01 & VMAX, the racing R15, the lord of the streets FZ, the powerful commuter SZ series and the potent YBR”.
“With the launch of VMAX in 2009, the Indian riders got a chance to experience the true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. VMAX offers the very latest in advanced design and technology for an awesome acceleration feeling, combined with bodywork and styling that respects and enhances the iconic image of the original model. ”, added Mr. Nakata.
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METI (Ministry of Economy, Trade & Industry) Govt. of Japan in association with India Design Council (IDC) & FICCI have jointly organized this exhibition. In connection with efforts to spread international awareness of Japan’s “Good Design Award,” which features a 50-year history, and in order to foster creation of a win-win relationship benefiting both Japan and India, METI had organized this exhibition in New Delhi, India.
About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic & export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), FZ1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ, SZ-X & SZ-R (153cc), YZF-R15 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc).