Yatra.com’s Immigration Stamps campaign has added yet another feather to its cap, by bringing home a Silver in the ‘Design Lions’ category, at the recently held Cannes Lions International Festival of Creativity-2011. The festival is one of the most prestigious international advertising awards where more than 24,000 entries from all over the world are showcased and judged at the Festival. Yatra.com is one of the leading online travel companies in India offering a wide range hotels, holidays and flights.
The award winning creative work depicts 365 immigration stamps of different countries, one for every day of the year. Yatra.com hoped to inspire people to pack their backpacks and go travel not for a week or a month but for the whole year, with this innovative calendar. The novel campaign designed and conceptualized by TBWAIndia has been on a winning streak this year. The ‘Immigration Stamps Calendar’ work won two Silver awards at One Show, in the categories of ‘Collateral Design – Promotion’ and ‘Direct Mail – Single’. Reflecting winners from the One Show, TBWAIndia ranked #8 in the world in the 2011 ‘Design/Agency’ Pencil Rankings for the Yatra.com Immigration Calendar. It was also nominated at the D&AD Professional Awards under the Graphic Design category.
Speaking on the occasion, Pratik Mazumder, Head of Marketing and Strategic Alliance, Yatra.com, said “It is a delight that such a prestigious award has been bestowed upon Yatra’s Immigration Stamps Calendar. We had received good recognition for this campaign and were positive about making a mark at Cannes.” He further added, “A true campaign is the one which describes the intrinsic values of a company, and we are happy that TBWAIndia did a wonderful job. The Immigration Stamps Calendar depicts how Yatra strives to offer newer holiday destinations across the world inspiring people to travel around the year.”
About Yatra
Yatra.com is India’s leading online travel company. We provide information, pricing, availability, and booking facility for domestic and international air travel, railway reservation, hotel bookings, holiday packages, buses, and car rentals. We offer a host of travel services designed to make business and leisure travel easier.
Based in Gurgaon, India, Yatra is a one-stop-shop for all travel-related services. A leading consolidator of travel products, Yatra.com provides reservation facility for more than 3,800 hotels across 336 cities in India and over 90,000 hotels around the world. We partner with domestic and international airlines to offer flight-booking services at the best rates. Through a close working alliance with all leading airlines, we are able to offer negotiated rates for flight bookings for travel from and into and within India. All products at Yatra.com come with a best price guarantee and an assurance of instant booking.
Customers can access Yatra.com through multiple ways: through our user-friendly website, 24x7 multi-lingual call center, a countrywide network of Holiday Lounges and Yatra Travel Express stores or through their mobile phones. Yatra.com provides booking facility for all the popular as well as exotic national and international destinations.
Launched in August 2006, Yatra is today ranked as the leading provider of consumer-direct travel services in India. Yatra.com has emerged as the most trusted travel brand in India and we were recently voted ‘Most Trusted Brand of India’ in the online travel category by Brand Equity, and also received the coveted most preferred online travel company award at the CNBC/Awaaz Consumer Travel Awards from the Hon Tourism Minister of India Smt Kumari Shailja .
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Yatra.com is backed by well-known and reputed investors: Valiant Capital Management, Promod Haque’s Silicon Valley-based Norwest Venture Partners (NVP), Reliance Anil Dhirubhai Ambani Group’s Reliance Capital, Raghav Bahl-promoted Network 18, and Intel Capital, the strategic investment arm of Intel.
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